IDEAS home Printed from https://ideas.repec.org/a/bjc/journl/v11y2024i1p253-268.html
   My bibliography  Save this article

Social Media Impact on Employees Performance in Selected Information Technology Companies in Nigeria

Author

Listed:
  • Frank Miyebi Pukon

    (Business Administration Department, Igbinedion University, Okada, Nigeria)

  • Ehijiele Ekienabor

    (Department of Business Administration, Igbinedion University, Okada, Nigeria)

Abstract

The purpose of this study is to examine the social media impact on employee commitment; to investigate the impact of social media on employees’ productivity. 200 respondents were sampled and the sample population was conveniently selected from two information technology companies. Spearman’s rho correlation coefficient was used to test the formulated hypotheses. From the result of the analyses, the research found that social media has a significant positive impact on employee commitment with a positive coefficient value of 0.917 at 0.01 significant level; and social media has a significant positive impact on employee productivity with a coefficient value of 0.909 at 0.01 significant level. Based on the findings of this study, it is recommended among others that management need to find ways at integrating social media into almost all sphere of the work carried out by the employees to increase employee job satisfaction. In addition, there is need for the management to do more through sensitising, orientating and managing social media usage if high and efficient productivity is to be upheld. The study concluded that social media has a positive impact on employee performance in the workplace.

Suggested Citation

  • Frank Miyebi Pukon & Ehijiele Ekienabor, 2024. "Social Media Impact on Employees Performance in Selected Information Technology Companies in Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(1), pages 253-268, January.
    • Handle: RePEc:bjc:journl:v:11:y:2024:i:1:p:253-268
    as

    Download full text from publisher

    File URL: https://rsisinternational.org/journals/ijrsi/digital-library/volume-11-issue-1/253-268.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijrsi/articles/social-media-impact-on-employees-performance-in-selected-information-technology-companies-in-nigeria/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Seung Yeop Lee & Sang Woo Lee, 2020. "Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    2. Asbah Shujaat & Ammar Rashid & Asif Muzaffar, 2019. "Exploring the Effects of Social Media Use on Employee Performance: Role of Commitment and Satisfaction," International Journal of Human Capital and Information Technology Professionals (IJHCITP), IGI Global, vol. 10(3), pages 1-19, July.
    3. Filo, Kevin & Lock, Daniel & Karg, Adam, 2015. "Sport and social media research: A review," Sport Management Review, Elsevier, vol. 18(2), pages 166-181.
    4. Alarcón-del-Amo, María-del-Carmen & Rialp-Criado, Alex & Rialp-Criado, Josep, 2018. "Examining the impact of managerial involvement with social media on exporting firm performance," International Business Review, Elsevier, vol. 27(2), pages 355-366.
    5. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    6. Kevin Filo & Daniel Lock & Adam Karg, 2015. "Sport and social media research: A review," Sport Management Review, Taylor & Francis Journals, vol. 18(2), pages 166-181, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    2. Faseeh Amin Beig & Mohammad Furqan Khan, 2018. "Impact of Social Media Marketing on Brand Experience: A Study of Select Apparel Brands on Facebook," Vision, , vol. 22(3), pages 264-275, September.
    3. Hussam Halbusi & Pedro Soto-Acosta & Simona Popa, 2023. "Analysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support," International Entrepreneurship and Management Journal, Springer, vol. 19(4), pages 1611-1642, December.
    4. Pompiliu-Nicolae Constantin & Rares Stanescu & Monica Stanescu, 2020. "Social Entrepreneurship and Sport in Romania: How Can Former Athletes Contribute to Sustainable Social Change?," Sustainability, MDPI, vol. 12(11), pages 1-15, June.
    5. Matthias Bogaert & Michel Ballings & Martijn Hosten & Dirk Van den Poel, 2017. "Identifying Soccer Players on Facebook Through Predictive Analytics," Decision Analysis, INFORMS, vol. 14(4), pages 274-297, December.
    6. Wakefield, Lane T. & Bennett, Gregg, 2018. "Sports fan experience: Electronic word-of-mouth in ephemeral social media," Sport Management Review, Elsevier, vol. 21(2), pages 147-159.
    7. Lennart Ante & Aman Saggu & Benjamin Schellinger & Friedrich-Philipp Wazinski, 2024. "Voting participation and engagement in blockchain-based fan tokens," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-23, December.
    8. Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
    9. Hajli, Nick, 2025. "Exploring fan engagement and value co-creation in virtual sport communities: A comparative study of virtual sport communities over time," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
    10. Shuhua Yin & Chengzhou Fu & Guangquan Dai, 2023. "Exploring the Festival Attendees’ Experiences on Social Media: A Study on the Guangzhou International Light Festival," SAGE Open, , vol. 13(1), pages 21582440221, January.
    11. Edgar Romero-Jara & Francesc Solanellas & Joshua Muñoz & Samuel López-Carril, 2023. "Connecting with fans in the digital age: an exploratory and comparative analysis of social media management in top football clubs," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    12. Giovanni Bernardo & Massimo Ruberti & Roberto Verona, 2022. "Image is everything! Professional football players' visibility and wages: evidence from the Italian Serie A," Applied Economics, Taylor & Francis Journals, vol. 54(5), pages 595-614, January.
    13. Yesim Tonga Uriarte & Marinella Petrocchi & Maria Luisa Catoni & Stefano Cresci & Rocco De Nicola & Maurizio Tesconi & Rafael Brundo Uriarte, 0. "Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games," Information Technology & Tourism, Springer, vol. 0, pages 1-24.
    14. Katarzyna Samek-Pres, 2021. "Social Media in Creating Enterprise Innovation: A Systematic Literature Review," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 813-829.
    15. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.
    16. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    17. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    18. Tiago, Teresa & Tiago, Flávio & Faria, Sandra Dias & Couto, João Pedro, 2016. "Who is the better player? Off-field battle on Facebook and Twitter," Business Horizons, Elsevier, vol. 59(2), pages 175-183.
    19. Shinohara, Hajime, 2025. "The "Opportunity-Based Approach" for Sustainable Development of Non-Profit Organizations: A Case Study of Japan Korfball Association," OSF Preprints c45us_v1, Center for Open Science.
    20. Yesim Tonga Uriarte & Marinella Petrocchi & Maria Luisa Catoni & Stefano Cresci & Rocco De Nicola & Maurizio Tesconi & Rafael Brundo Uriarte, 2020. "Exploring the relation between festivals and host cities on Twitter: a study on the impacts of Lucca Comics & Games," Information Technology & Tourism, Springer, vol. 22(4), pages 625-648, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjc:journl:v:11:y:2024:i:1:p:253-268. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Renu Malsaria (email available below). General contact details of provider: https://rsisinternational.org/journals/ijrsi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.