Bringing product and consumer ecosystems to the strategic forefront
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References listed on IDEAS
- Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
- Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Tuomas Lappi & Harri Haapasalo & Kirsi Aaltonen, 2015. "Business Ecosystem Definition in Built Environment Using a Stakeholder Assessment Process," Management, University of Primorska, Faculty of Management Koper, vol. 10(2), pages 111-129.
- repec:eee:bushor:v:61:y:2018:i:1:p:59-72 is not listed on IDEAS
- Kumar, Piyush & Dass, Mayukh & Kumar, Shivina, 2015. "From competitive advantage to nodal advantage: Ecosystem structure and the new five forces that affect prosperity," Business Horizons, Elsevier, vol. 58(4), pages 469-481.
More about this item
KeywordsEcosystem; Networks; Marketing strategy; Electronic commerce; Product categories; Brand; Customer segment; Marketing research; Social media;
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