IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i20p11193-d653440.html
   My bibliography  Save this article

Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland

Author

Listed:
  • Karol Król

    (Digital Cultural Heritage Laboratory, Department of Land Management and Landscape Architecture, Faculty of Environmental Engineering and Land Surveying, University of Agriculture in Krakow, Balicka 253c, 30-198 Kraków, Poland)

  • Dariusz Zdonek

    (Department of Economics and Informatics, Faculty of Organization and Management, Silesian University of Technology in Gliwice, Akademicka 2A, 44-100 Gliwice, Poland)

Abstract

Content published in social media (SM) can be motivating. It can induce action, stimulate demand, and shape opinions. On the other hand, it can demotivate, cause helplessness, or overwhelm with information. Still, the impact of SM is not always the same. The paper aims to analyse the relations between sex, personality, and the way social media is used and motivation to take specific actions. The conclusions are founded on a survey (n = 462). The data were analysed with statistical methods. The study revealed that the use of SM has a significant impact on the motivation to act. Browsing through descriptions and photographs of various achievements posted by others in SM increased the intrinsic motivation of the respondents. Positive comments and emojis had a similar effect. Moreover, women and extraverts noted a significantly greater impact of SM on their intrinsic motivation concerning health and beauty effort, travel, hobby, and public expression of opinions than men and introverts. The results can be useful to recruiters. Extravert women that are open to cooperation, thorough, and well-organised are more likely to be active in SM.

Suggested Citation

  • Karol Król & Dariusz Zdonek, 2021. "Most Often Motivated by Social Media: The Who, the What, and the How Much—Experience from Poland," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11193-:d:653440
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/20/11193/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/20/11193/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jaffar Abbas & Jaffar Aman & Mohammad Nurunnabi & Shaher Bano, 2019. "The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    2. Constantino Stavros & Matthew D. Meng & Kate Westberg & Francis Farrelly, 2014. "Understanding fan motivation for interacting on social media," Sport Management Review, Taylor & Francis Journals, vol. 17(4), pages 455-469, October.
    3. Cecilia Jaques & Mine Islar & Gavin Lord, 2019. "Post-Truth: Hegemony on Social Media and Implications for Sustainability Communication," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    4. Ruben Enikolopov & Alexey Makarin & Maria Petrova, 2020. "Social Media and Protest Participation: Evidence From Russia," Econometrica, Econometric Society, vol. 88(4), pages 1479-1514, July.
    5. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    6. Kingsley Osei Boahene & Jiaming Fang & Frank Sampong, 2019. "Social Media Usage and Tertiary Students’ Academic Performance: Examining the Influences of Academic Self-Efficacy and Innovation Characteristics," Sustainability, MDPI, vol. 11(8), pages 1-17, April.
    7. Michael SEDKOWSKI, 2016. "Social Media In Poland €“ Great Potential Utilized By Few," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-23, January.
    8. Beata Hysa & Aneta Karasek & Iwona Zdonek, 2021. "Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea," Sustainability, MDPI, vol. 13(3), pages 1-27, January.
    9. Justyna Szumniak-Samolej, 2019. "Social Media for Corporate Social Responsibility Strategy Creation and Communication in Poland," CSR, Sustainability, Ethics & Governance, in: Aneta Długopolska-Mikonowicz & Sylwia Przytuła & Christopher Stehr (ed.), Corporate Social Responsibility in Poland, pages 273-286, Springer.
    10. Capatina, Alexandru & Micu, Adrian & Micu, Angela Eliza & Bouzaabia, Rym & Bouzaabia, Olfa, 2018. "Country-based comparison of accommodation brands in social media: An fsQCA approach," Journal of Business Research, Elsevier, vol. 89(C), pages 235-242.
    11. Stavros, Constantino & Meng, Matthew D. & Westberg, Kate & Farrelly, Francis, 2014. "Understanding fan motivation for interacting on social media," Sport Management Review, Elsevier, vol. 17(4), pages 455-469.
    12. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2020. "Customers’ motivation to engage with luxury brands on social media," Journal of Business Research, Elsevier, vol. 112(C), pages 223-235.
    13. Carolina Aldao & Tanja A. Mihalic, 2020. "New Frontiers in Travel Motivation and Social Media: The Case of Longyearbyen, the High Arctic," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    14. H Andrew Schwartz & Johannes C Eichstaedt & Margaret L Kern & Lukasz Dziurzynski & Stephanie M Ramones & Megha Agrawal & Achal Shah & Michal Kosinski & David Stillwell & Martin E P Seligman & Lyle H U, 2013. "Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach," PLOS ONE, Public Library of Science, vol. 8(9), pages 1-16, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohsen Behnam & Geoff Dickson & Vahid Delshab & Anna Gerke & Parvaneh Savari Nikou, 2023. "The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media," Post-Print hal-03969039, HAL.
    2. Camie Heleski & C. Jill Stowe & Julie Fiedler & Michael L. Peterson & Colleen Brady & Carissa Wickens & James N. MacLeod, 2020. "Thoroughbred Racehorse Welfare through the Lens of ‘Social License to Operate—With an Emphasis on a U.S. Perspective," Sustainability, MDPI, vol. 12(5), pages 1-23, February.
    3. Næss, Hans Erik, 2017. "Authenticity matters: A digital ethnography of FIA World Rally Championship fan forums," Sport Management Review, Elsevier, vol. 20(1), pages 105-113.
    4. Nicolas Scelles & Boris Helleu & Christophe Durand & Liliane Bonnal & Stephen Morrow, 2017. "Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value," IJFS, MDPI, vol. 5(4), pages 1-19, November.
    5. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.
    6. Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor, 2020. "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 149-164, September.
    7. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    8. Yadav, Jitendra & Yadav, Rambalak & Sahore, Nidhi & Mendiratta, Aparna, 2023. "Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    9. Xinghua Wang & James J. Zhang & Guandong Song & Xia Wan, 2020. "Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers," SAGE Open, , vol. 10(2), pages 21582440209, June.
    10. Popp, Bastian & Woratschek, Herbert, 2016. "Introducing branded communities in sport for building strong brand relations in social media," Sport Management Review, Elsevier, vol. 19(2), pages 183-197.
    11. Kari L. J. Goold & Reynafe N. Aniga & Peter B. Gray, 2020. "Sports under Quarantine: A Case Study of Major League Baseball in 2020," Social Sciences, MDPI, vol. 10(1), pages 1-14, December.
    12. Iwona Zdonek & Anna Mularczyk & Grzegorz Polok, 2021. "The Idea of Corporate Social Responsibility in the Opinion of Future Managers—Comparative Research between Poland and Georgia," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    13. Jose A. Flecha Ortiz & María Los M. Santos Corrada & Evelyn Lopez & Virgin Dones & Vivian Feliberty Lugo, 2023. "Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 535-549, November.
    14. Nicolas Scelles & Boris Helleu & Christophe Durand & Liliane Bonnal & Stephen Morrow, 2017. "Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value," Post-Print halshs-02110645, HAL.
    15. Tomu Tominaga & Yoshinori Hijikata & Joseph A. Konstan, 2018. "How self-disclosure in Twitter profiles relate to anonymity consciousness and usage objectives: a cross-cultural study," Journal of Computational Social Science, Springer, vol. 1(2), pages 391-435, September.
    16. Jee Hoon Lee & Jacob Wood & Jungsuk Kim, 2021. "Tracing the Trends in Sustainability and Social Media Research Using Topic Modeling," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    17. Rizwan Raheem Ahmed & Faryal Salman & Shahab Alam Malik & Dalia Streimikiene & Riaz Hussain Soomro & Munwar Hussain Pahi, 2020. "Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis," Sustainability, MDPI, vol. 12(1), pages 1-28, January.
    18. Sveinson, Katherine & Hoeber, Larena, 2020. "“So begins the demise of #Superman from Metropolis”: Consumers’ Twitter reactions to an athlete’s transgression," Sport Management Review, Elsevier, vol. 23(5), pages 810-823.
    19. Westberg, Kate & Stavros, Constantino & Farrelly, Francis & Smith, Aaron C.T., 2020. "Fan empathy as a response to athlete transgressions," Sport Management Review, Elsevier, vol. 23(4), pages 719-735.
    20. Berta Benito-Colio & Francisco Tomás González-Férnandez & Carlos Martínez-Cantallops & Eduardo García-Mármol, 2022. "The Engagement of the Social Networks in the ACB Basketball League," Sustainability, MDPI, vol. 14(20), pages 1-9, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11193-:d:653440. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.