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Determinants of Using Social Networking Sites Toward Entrepreneurial Success: Experience from a Developing Nation

Author

Listed:
  • Md. Abdul Momen
  • Shamsul Huq Bin Shahriar
  • Md. Kamrul Hassan
  • Seyama Sultana

Abstract

The study presents the determinants of the usage of social networking sites (SNSs) to accelerate the business potential of young entrepreneurs in a developing nation. It’s a quantitative study that considers 168 young entrepreneurs of Bangladesh. In analyzing the data, exploratory factor analysis has been used to justify the items associated with each variable while using a structural equation modeling approach to test the driven hypothesis. The study reveals that using social media as a promotional tool helps entrepreneurs to hasten their venture. In addition, changing purchasing behavior in this digital era and convenience and speed of Internet access also influence them to use SNSs intensively for growing their business enterprise. The findings of the study will help the key stakeholders to initiate key steps in order to create a more favorable business environment particularly for young entrepreneurs in this digital age of communication.

Suggested Citation

  • Md. Abdul Momen & Shamsul Huq Bin Shahriar & Md. Kamrul Hassan & Seyama Sultana, 2020. "Determinants of Using Social Networking Sites Toward Entrepreneurial Success: Experience from a Developing Nation," Emerging Economy Studies, International Management Institute, vol. 6(2), pages 191-200, November.
    • Handle: RePEc:sae:emecst:v:6:y:2020:i:2:p:191-200
    DOI: 10.1177/2394901520977425
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    References listed on IDEAS

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    Cited by:

    1. Momen Md. Abdul & Shahriar Shamsul Huq Bin & Naher Nazmun & Nowrin Nafisa, 2022. "Unemployment During the Recent COVID-19 Pandemic: Exploring the Perspective of Fresh Graduates from a Developing Nation," Economics and Business, Sciendo, vol. 36(1), pages 105-119, January.

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