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The Importance of Social Media in Managing the Image of the Educational Institutions

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  • Waldemar Jędrzejczyk
  • Stanisław Brzeziński

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Suggested Citation

  • Waldemar Jędrzejczyk & Stanisław Brzeziński, 2021. "The Importance of Social Media in Managing the Image of the Educational Institutions," Contemporary Economics, Vizja University, vol. 15(4), December.
    • Handle: RePEc:wyz:journl:id:669
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    File URL: http://ce.vizja.pl/en/download-pdf/id/669
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    References listed on IDEAS

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    1. Danes Jaya Negara & Bambang Mantikei & Meitiana ⠀ & Usup Riassy Christa & Lelo Sintani, 2020. "Psychological Effect of Brand Image and Brand Reputation on Sustainable Firm Performance in Indonesian Logistics," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 14(4), December.
    2. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    3. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
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