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Content
June 1990, Volume 20, Issue 4
May 1990, Volume 20, Issue 3
- 191-215 Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
by Kamins, Michael A. & Assael, Henry & Graham, John L.
- 217-233 Sequential modeling approach for redeploying selling effort in field salesforces
by Cravens, David W. & Moncrief, William C. & Lamb, Charles Jr. & Dielman, Terry
- 235-248 Influence of firm size on export planning and performance
by Samiee, Saeed & Walters, Peter G. P.
- 249-262 Impact of international marketing strategies on performance in diverse global markets
by Fraser, Cynthia & Hite, Robert E.
- 263-277 Delayed effects of advertising moderated by involvement
by Laczniak, Russell N. & Muehling, Darrel D.
March 1990, Volume 20, Issue 2
- 81-82 Contemporary research on consumer and business social values
by Kahle, Lynn R.
- 83-95 Advertising, propaganda, and value change in economic development : The new cultural revolution in China and attitudes toward advertising
by Pollay, Richard W. & Tse, David K. & Wang, Zheng-Yuan
- 97-107 Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America
by Grunert, Susanne C. & Scherlorn, Gerhard
- 109-122 Social values, A.I.O., and consumption patterns : Exploratory findings
by Valette-Florence, P. & Jolibert, A.
- 123-134 Organizational structure of values
by Crosby, Lawrence A. & Bitner, Mary Jo & Gill, James D.
- 135-143 Achievement and affiliation motivation : Changing patterns in social values as represented in American advertising
by Zinkhan, George M. & Hong, Jae W. & Lawson, Robert
- 145-152 Impact of gender, hierarchial position, and leadership styles on work-related values
by Jensen, Thomas D. & White, Donald D. & Singh, Raghavendra
- 153-160 Adding meaning to values by directly assessing value-benefit relationships
by Gutman, Jonathan
- 161-170 Environmental attitudes and knowledge : A comparison of marketing and business students with other groups
by Synodinos, Nicolaos E.
- 171-181 Value congruency : The case of the "socially responsible" firm
by Balazs, Anne L.
- 183-190 Social values and salespeople's effort : Entrepreneurial versus routine selling
by Weeks, William A. & Kahle, Lynn R.
January 1990, Volume 20, Issue 1
- 1-2 Toward integration of marketing and organizational behavior in the service economy
by Mindak, William & Folger, Robert
- 3-11 Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
by Gronroos, Christian
- 13-21 Service encounters and service relationships: Implications for research
by Czepiel, John A.
- 23-29 Governing customer-service organization exchange
by Jones, Gareth R.
- 31-41 On the quality of services in encounters: An agency perspective
by Mills, Peter K.
- 43-54 Service quality improvement and control: A customer-based approach
by Hensel, James S.
- 55-61 Balance in service systems design
by Tansik, David A.
- 63-70 Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
by George, William R.
- 71-79 Interdisciplinary study of service: Some progress, some prospects
by Bowen, David E.
December 1989, Volume 19, Issue 4
- 243-244 Award-winning papers from the 1988 southern marketing association conference
by Ezell, Hazel F.
- 245-254 Assessing the impact of fare increases in a transit system by using intervention analysis
by Narayan, Jack & Considine, John
- 255-265 Working versus nonworking wives' psychographic profiles : A longitudinal analysis
by Jensen, Thomas D. & Rao, C. P. & Hilton, Randy
- 267-276 Protection motivation theory : An extension of fear appeals theory in communication
by Tunner, John Jr. & Day, Ellen & Crask, Melvin R.
- 277-282 Assessment of marketing educators : Institutional evaluation versus idealized work-styles
by Robicheaux, Robert A. & Boya, Unal O.
- 283-292 Justification and application of path-goal contingency leadership theory to marketing channel leadership
by Barnett, Timothy R. & Arnold, Danny R.
- 293-301 Contingency approach to strategies for service firms
by Lee, Moonkyu
- 303-311 Examining the influence of attitude-toward-the-ad on brand attitudes
by Laczniak, Russell N. & Carlson, Les
- 313-324 Trade in Poland and the Federal Republic of Germany : A comparative approach
by Dietl, Jerry & Iwinska-Knop, Krystyna
November 1989, Volume 19, Issue 3
- 165-177 Effects of odd pricing on price recall
by Schindler, Robert M. & Wiman, Alan R.
- 179-185 Predicting bank failures and intertemporal assessment of bank risk
by Spahr, Ronald W.
- 187-213 When it's good management to sacrifice market share
by Anterasian, Cathy & Graham, John L.
- 215-226 Correlates of performance appraisal satisfaction among supervisory and nonsupervisory employees
by Pooyan, Abdullah & Eberhardt, Bruce J.
- 227-242 Preference heterogeneity and coorientation as determinants of perceived informational influence
by Price, Linda L. & Feick, Lawrence F. & Higie, Robin A.
September 1989, Volume 19, Issue 2
August 1989, Volume 19, Issue 1
- 1-15 "Hollowing-out" of U.S. multinationals and their global competitiveness : An intrafirm perspective
by Kotabe, Masaaki
- 17-31 Market imperfections and the choices of maturity and call provisions in corporate debt
by Marr, M. Wayne & Ogden, Joseph P.
- 33-49 Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions
by Javalgi, Rajshekhar G. & Armacost, Robert L. & Hosseini, Jamshid C.
- 51-66 Freight transportation carrier selection criteria : Identification of service dimensions for competitive positioning
by Coulter, Ronald L. & Darden, William R. & Coulter, Mary K. & Brown, Gene
- 67-79 Costs and benefits of selected response inducement techniques in mail survey research
by Martin, Warren S. & Duncan, W. Jack & Powers, Thomas L. & Sawyer, Jesse C.
June 1989, Volume 18, Issue 4
- 269-290 Extending a model of salesperson role perceptions and work-related attitudes: Impact of job tenure
by Johnston, Mark W. & Parasuraman, A. & Futrell, Charles M.
- 291-302 Psychometric assessment of a reduced version of INDSALES
by Comer, James M. & Machleit, Karen A. & Lagace, Rosemary R.
- 303-326 Exploring salesperson turnover: A causal model
by Sager, Jeffrey K. & Futrell, Charles M. & Varadarajan, Rajan
- 327-340 Opportunistic behavior in marketing research organizations
by Kelley, Scott W. & Skinner, Steven J. & Ferrell, O. C.
- 341-342 Applied experimental analysis of consumer or buyer choice behavior
by Louviere, Jordan J.
May 1989, Volume 18, Issue 3
- 179-193 Management and industrial relations strategies of multinational corporations in developing countries
by Sadri, Sorab & Williamson, Caroline
- 195-205 High-technology firms and factors influencing transfer of r&d facilities
by Rabino, Samuel
- 207-218 Export behavior of firms: Relevance of firm size
by Culpan, Refik
- 219-228 Equilibrium characterization of initial bond offerings: Implications for empirical research
by Ehrhardt, Michael C. & Trimble, John L.
- 229-243 Information control and the power and politics of marketing
by Piercy, Nigel F.
- 245-258 Predictors of response time to competitive strategic actions: Preliminary theory and evidence
by Smith, Ken G. & Grimm, Curtis M. & Chen, Ming-Jer & Gannon, Martin J.
- 259-267 Model for estimating loss cost
by Ahmed, Nazim U.
- 268-268 Global business linkages
by Czinkota, Michael R. & Ronkainen, Ilkka A.
March 1989, Volume 18, Issue 2
January 1989, Volume 18, Issue 1
December 1988, Volume 17, Issue 4
- 311-311 Business marketing: Introduction
by Lilien, Gary L. & Wilson, David T.
- 313-326 Perceptions of strategic vulnerability among industrial buyers and its effect on information search and supplier evaluation
by Spekman, Robert E.
- 327-347 Partnership advantage and its determinants in distributor and manufacturer working relationships
by Sethuraman, Rajagopalan & Anderson, James C. & Narus, James A.
- 349-361 Technical specifications, product standards, and industrial buyer behavior
by Reddy, N. Mohan & Lambert, David R. & Cort, Stanton G.
November 1988, Volume 17, Issue 3
- 235-236 Special issue: Articles from the 1987 Southern Marketing Association Conference
by Stith, Melvin T. & Cronin, J. Joseph
- 237-248 Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
by Darling, John R. & Arnold, Danny R.
- 249-258 Variations in export performance due to differences in export marketing strategy: Implications for industrial marketers
by Koh, Anthony C. & Robicheaux, Robert A.
- 259-270 Social class system revisited
by Hendon, Donald W. & Williams, Emelda L. & Huffman, Douglas E.
- 271-281 Spurious response error in a new product survey
by Goldsmith, Ronald E.
- 283-298 Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation
by Anderson, Robert L. & Ortinau, David J.
- 299-309 Back-door selling: Violation of cultural versus professional ethics by salespeople and purchaser choice of the supplier
by Trawick, I. Jr. & Swan, John E. & Rink, David R.
September 1988, Volume 17, Issue 2
- 117-131 The use of trade-off analysis for the design of holiday travel packages
by Muhlbacher, Hans & Botschen, Gunther
- 133-154 Nested multinomial logit analysis of scanner data for a hierarchical choice model
by Buckley, Patrick G.
- 155-173 Relationship correspondence: similarities and differences in business response to complimentary versus complaining consumers
by Martin, Charles L. & Smart, Denise T.
- 175-187 Perceptions of real-estate brokers and buyers: A sales-orientation, customer-orientation approach
by Dunlap, B. J. & Dotson, Michael J. & Chambers, Terry M.
- 189-200 An investigation of consumer evaluations of reference price discount claims
by Lichtenstein, Donald R. & Bearden, William O.
- 201-214 An analysis of the effects of independent audits on selected financial statement variables
by Wayne Alderman, C. & Deitrick, James W. & Tabor, Richard H. & Dilla, William
- 215-221 Penn Square Bank, upstream correspondents, and CD contagion effects
by Kutner, George W.
- 223-233 Evaluating expert system investment: An introduction to the economics of knowledge
by Bauer, Richard Jr. & Griffiths, Mark D.
August 1988, Volume 17, Issue 1
- 1-3 Introduction
by Hammann, Peter
- 5-14 Comparing the results of nonmetric multidimensional scaling and principal components analysis
by Balloun, Joseph L. & Oumlil, A. Ben
- 15-26 Scale forms and their impact on ratings' reliability and validity
by Bocker, Franz
- 27-34 Measuring corporate images: A review of alternative approaches
by Dowling, Grahame R.
- 35-41 Estimation of structural equation models with qualitative manifest variables in marketing research by using latent structure analysis
by Hruschka, Harald
- 43-49 Structural changes in the service industry
by Attaran, Mohsen & Guseman, Dennis
- 51-56 Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns
by Balderjahn, Ingo
- 57-66 Generalized component analysis: An explorative method and its application to business research
by Bischoff, Alfred
- 67-79 The use of data analysis techniques by German market research agencies : A causal analysis
by Gaul, Wolfgang & Homburg, Christian
- 81-90 Evaluating promotional strategy effectiveness for a health care organization
by Gombeski, William Jr. & Fay, George W. & Niedzielski, Karen R. & Weaver, Frank J.
- 91-100 Store image and the prediction of performance in retailing
by Hildebrandt, Lutz
- 101-113 Robustness of ordinal measures of competitive strategy variables employed in business research : A PIMS data-based analysis
by Parasuraman, A. & Rajan Varadarajan, P.
June 1988, Volume 16, Issue 4
- 281-300 Falsifying laboratory results through field tests: A time-series methodology and some results
by Batra, Rajeev & Vanhonacker, Wilfried R.
- 301-312 Socioeconomic status and the evaluation of health care choices
by Formisano, Roger A. & Hurst, Charles E.
- 313-326 Retailers' offerings and elderly consumers' needs: Do retailers understand the elderly?
by Lumpkin, James R. & Hite, Robert E.
- 327-335 Countertrade: Reactive or proactive?
by Shipley, David & Neale, Bill
- 337-349 Centralization and information acquisition by in-house market research departments
by Sinkula, James M. & Hampton, Ronald D.
- 351-368 Field validation study of conjoint analysis using selected mail survey response rate facilitators
by Lund, Daulatram B. & Malhotra, Naresh K. & Smith, Allen E.
May 1988, Volume 16, Issue 3
- 189-196 Explaining profitability: Dispelling the market share fog
by Markell, Stephen J. & Neeley, Sue E. & Strickland, Thomas H.
- 197-208 A rationale for the sinking-fund provision in a quasicompetitive corporate-bond market
by Ogden, Joseph P.
- 209-223 Organizational dimensions of marketing-research ethics
by Skinner, Steven J. & Dubinsky, Alan J. & Ferrell, O. C.
- 225-234 Intraindustry risk changes in the electric utility industry since Three Mile Island
by Fraser, Donald R. & Uselton, Gene C. & Kolari, James W.
- 235-249 Managerial domination of boards of directors and financial performance
by Molz, Rick
- 251-259 Inflation effect on corporate capital investment
by Ferris, Stephen P. & Makhija, Anil K.
- 261-274 Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design
by Moore, William L. & Semenik, Richard J.
- 275-279 Advances in financial planning and forecasting : Volume 2, edited by Cheng F. Lee, JAI Press, Greenwich, Ct., 1987, 302 pp
by Singer, Alan E.
March 1988, Volume 16, Issue 2
- 91-99 Influence of situational variables on brand-choice models
by Umesh, U. N. & Cote, Joseph A.
- 101-116 A model for estimating the response rate to a mailed survey
by Bruvold, Norman T. & Comer, James M.
- 117-131 Source loyalty in organizational markets: A dyadic perspective
by Morris, Michael H. & Holman, Jeanne L.
- 133-148 Applicability of marketing concepts and management activities in the Third World: An empirical investigation
by Akaah, Ishmael P. & Dadzie, Kofi Q. & Riordan, Edward A.
- 149-167 The involvement--commitment model: Theory and implications
by Beatty, Sharon E. & Homer, Pamela & Kahle, Lynn R.
- 169-188 Don't know responses in surveys: Analyses and interpretational consequences
by Durand, Richard M. & Lambert, Zarrel V.
January 1988, Volume 16, Issue 1
- 1-16 Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior
by Javalgi, Rajshekhar G.
- 17-30 The effect of international diversification on corporate financing policy
by Fatemi, Ali M.
- 31-47 The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
by Hyman, Michael R.
- 49-65 Estimating models with binary dependent variables: Some theoretical and empirical observations
by Gessner, Guy & Malhotra, Naresh K. & Kamakura, Wagner A. & Zmijewski, Mark E.
- 67-83 Performance and job satisfaction effects on salesperson turnover: A replication and extension
by Johnston, Mark W. & Parasuraman, A. & Futrell, Charles M. & Sager, Jeffrey
- 85-87 Maximarketing : by Stan Rapp and Tom Collins, New York, McGraw-Hill, 1987
by Woodside, Arch G.
- 89-90 Marketing for health care organizations : Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987
by Woodside, Arch G.
December 1987, Volume 15, Issue 6
- 467-468 Introduction to strategic studies in Markstrat
by Cook, Victor J.
- 469-480 Strategic studies in Markstrat
by Gatignon, Hubert
- 481-489 Management learning in Markstrat: The ICL experience
by Dodgson, Harvey
- 491-501 Management perspectives on Markstrat: The GE experience and beyond
by Kinnear, Thomas C. & Klammer, Sharon K.
- 503-517 Learning from strategic success and failure
by Lant, Theresa K. & Montgomery, David B.
- 519-530 Assessing marketing risk
by Cook, Victor Jr. & Page, John R.
- 531-544 Profit potential as a martingale process
by Utsey, Marjorie Fox
- 545-557 Group process and decision performance in a simulated marketing environment
by Glazer, Rashi & Winer, Russell S. & Steckel, Joel H.
- 559-571 On simulations in business education and research
by Larreche, Jean-Claude
October 1987, Volume 15, Issue 5
- 377-395 The effect of power sources on compliance in a channel of distribution: A causal model
by Hunt, Kenneth A. & Mentzer, John T. & Danes, Jeffrey E.
- 397-409 Organizational culture relationships with creativity and other job-related variables
by Koberg, Christine S. & Chusmir, Leonard H.
- 411-429 Business negotiations in Canada, Mexico, and the United States
by Adler, Nancy J. & Graham, John L. & Gehrke, Theodore Schwarz
- 431-448 Performance-rating accuracy: A critical review
by Heneman, Robert L. & Moore, Michael L. & Wexley, Kenneth N.
August 1987, Volume 15, Issue 4
- 291-302 Further evidence of the influence of option expiration on the underlying common stock
by Strong, Robert A. & Andrew, William P.
- 303-312 The effect of the degree of ownership control on firm diversification, market value, and merger activity
by Lloyd, William P. & Modani, Naval K. & Hand, John H.
- 313-328 Stability of membership in market segments identified with a disaggregate consumption model
by Farley, John U. & Winer, Russell S. & Lehmann, Donald R.
- 329-338 The impact of a captive insurance company's formation on a firm's value after the carnation case
by Cross, Mark L. & Thornton, John H. & Davidson, Wallace III
- 339-358 Strategic market planning in a turbulent business environment
by Silverblatt, Ronnie & Korgaonkar, Pradeep
- 359-363 Fortune 500 list revisited 12 years later: Still an endangered species for academic research?
by Tootelian, Dennis H. & Gaedeke, Ralph M.
- 365-376 Selecting cost-effective survey methods: Foot-in-door and prepaid monetary incentives
by O'Keefe, Terrence B. & Homer, Pamela M.
June 1987, Volume 15, Issue 3
- 201-203 Special section on international marketing: Introduction
by Bradley, M. Frank
- 205-219 Nature and significance of international marketing: A review
by Bradley, M. Frank
- 221-235 Firm and management characteristics as discriminators of export marketing activity
by Cavusgil, S. Tamer & Naor, Jacob
- 237-246 Assessments of selected foreign suppliers by Saudi importers: Implications for exporters
by Yavas, Ugur & Tuncalp, Secil & Tamer Cavusgil, S.
- 247-256 Linear models as aids in insurance decision making: The estimation of automobile insurance claims
by Samson, Danny & Thomas, Howard
- 257-268 Practicing advertising researchers and their views of academic researchers
by Kelly, J. Steven
- 269-287 Advertising-versus-marketing mix carryover effects: An empirical evaluation
by de Kluyver, Cornelis A. & Brodie, Roderick J.
April 1987, Volume 15, Issue 2
- 107-122 Corporate risk philosophy for improved risk management
by Samson, Danny A.
- 123-144 The dual role of informational social influence: Implications for marketing management
by Rosen, Dennis L. & Olshavsky, Richard W.
- 145-155 Assessing the impact of sales-force contents: An application
by Wildt, Albert R. & Parker, James D. & Harris, Clyde Jr.
- 157-172 New brand names and inferential beliefs: Some insights on naming new products
by Zinkhan, George M. & Martin, Claude Jr.
- 173-190 An empirical comparison of alternative methods for principal component extraction
by Hubbard, Raymond & Allen, Stuart J.
- 191-200 Bankers' responses to the ETC Act: Attitudes and the degree of international involvement
by Maskulka, James M. & Hu, Michael Y.
February 1987, Volume 15, Issue 1
- 1-16 The industrial purchase decision for professional services
by Stock, James R. & Zinszer, Paul H.
- 17-30 Pricing in marketing strategies of U.S.- and foreign-based companies
by Samiee, Saeed
- 31-43 Validating measures of environmental change
by Snyder, Neil H.
- 45-54 Managerial power: A neglected aspect of the performance appraisal interview
by Wexley, Kenneth N. & Snell, Scott A.
- 55-69 Empirical modeling of section 162(a) (2) tax court decisions: Identifying the location of a tax home
by Pollard, William B. & Copeland, Ronald M.
- 71-84 Self-esteem, role stress, and job satisfaction among marketing managers
by Howell, Roy D. & Bellenger, Danny N. & Wilcox, James B.
- 85-92 The interest rate sensitivity of equity prices with respect to systematic risk and leverage
by Johnson, Larry J. & Brick, John R. & Price, Kelly
- 93-100 Using financial ratios to predict insolvency
by Rushinek, Avi & Rushinek, Sara F.
- 101-106 Conditions affecting the timing of convertible bond sales
by Hoffmeister, J. Ronald & Hays, Patrick A. & Kelley, Gary D.
December 1986, Volume 14, Issue 6
- 461-462 Special section on industrial marketing and purchasing strategies: Introduction
by Johnston, Wesley J. & Spekman, Robert E.
- 463-486 Benefit segmentation in industrial markets
by Mariorty, Rowland T. & Reibstein, David J.
- 487-500 Segmentation and communication in the industrial marketplace
by Dale Wilson, R.
- 501-517 Developer/adopter relationships in new industrial product situations
by More, Roger A.
- 519-531 Relationship management: Managing the selling and the buying interface
by Spekman, Robert E. & Johnston, Wesley J.
- 533-547 Preferences, intentions, and behavior of organizational buyers under different reward conditions
by Chambers, Terry M. & Anderson, Paul F. & Dunlap, B. J.
- 549-566 The problem-solving approach to negotiations in industrial marketing
by Graham, John L.
October 1986, Volume 14, Issue 5
- 371-386 Hierarchical representations of market structures and choice processes through preference trees
by Moore, William L. & Lehmann, Donald R. & Pessemier, Edgar A.
- 387-402 Organizational resource dependencies and goal orientation
by Dastmalchian, Ali
- 403-410 A capital-budgeting decision--The case of a multinational corporation operating in high-inflation countries
by Dotan, Amihud & Ovadia, Arie
- 411-422 Relevance of inflation-adjusted earnings measures in the security-valuation process
by Morris, Michael H. & McDonald, Bill
- 423-440 Anomalies and equilibrium returns in a small stock market
by Wahlroos, Bjorn & Berglund, Tom
- 441-457 NOW-account strategies of depository institutions: A recent survey of goals, pricing policies, costs, and returns in New England
by Kolari, James W. & Rose, Peter S. & Rajan Varadarajan, P.
August 1986, Volume 14, Issue 4
- 281-283 Research in marketing in a centrally planned economy: Poland
by Woodside, Arch G. & Dennis, Cathy S.
- 285-293 Industrial product-buyer behavior in a centrally planned economy
by Dietl, Jerzy
- 295-299 Organizational learning in a centrally planned economy
by Swiderski, Piotr & Swiderska, Elzbieta
- 301-307 Changes in market structure in Poland
by Grzegorczyk, Wojciech & Domanski, Tomasz
- 309-315 Implementing a retail innovation by a Polish industrial company
by Domanski, Tomasz
- 317-320 Vertical integration in Poland
by Guzek, Elzbieta
- 321-327 Product-innovation propensity at the company level in centrally planned economies
by Iwinska-Knop, Krystyna
- 329-343 An appraisal of the use of student subjects in marketing research
by Burnett, John J. & Dune, Patrick M.
- 345-354 International cash management: A study of the practices of U.K.-based companies
by Soenen, L. A.
- 355-369 Improving the accuracy of measurement in attitudinal and demographic models: The application of the correction for attenuation method
by Oumlil, A. Ben & Balloun, Joseph L.
June 1986, Volume 14, Issue 3
- 193-212 Social responsibility and personal success: Are they incompatible?
by Wood, Van R. & Chonko, Lawrence B. & Hunt, Shelby D.
- 213-223 Tobin's q ratio, monopoly earnings, risk, and dividend policy
by Stevens, Jerry L.
- 225-236 Accounting for sources of risk in international portfolio diversification
by Mantell, Edmund H.
- 237-252 Removing response-style effects in attribute-determinance ratings to identify market segments
by Schaninger, Charles M. & Buss, W. Christian
- 253-268 Antecedents of retail salesperson performance: A path-analytic perspective
by Dubinsky, Alan J. & Hartley, Steven W.
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