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The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage

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  • Sivadas, Eugene
  • Grewal, Rajdeep
  • Kellaris, James

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  • Sivadas, Eugene & Grewal, Rajdeep & Kellaris, James, 1998. "The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage," Journal of Business Research, Elsevier, vol. 41(3), pages 179-186, March.
    • Handle: RePEc:eee:jbrese:v:41:y:1998:i:3:p:179-186
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    References listed on IDEAS

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    1. Mittal, Banwari & Lee, Myung-Soo, 1989. "A causal model of consumer involvement," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 363-389, November.
    2. Foxall, Gordon R. & Bhate, Seema, 1993. "Cognitive styles and personal involvement of market initiators for 'healthy' food brands: Implications for adoption theory," Journal of Economic Psychology, Elsevier, vol. 14(1), pages 33-56, March.
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    Cited by:

    1. Bianco, Federica & Michelino, Francesca, 2010. "The role of content management systems in publishing firms," International Journal of Information Management, Elsevier, vol. 30(2), pages 117-124.
    2. Ido Aharoni & Amir Grinstein, 2017. "How to (re)position a country? A case study of the power of micro-marketing," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 293-307, November.
    3. Andrew Leyshon, 2001. "Time–Space (and Digital) Compression: Software Formats, Musical Networks, and the Reorganisation of the Music Industry," Environment and Planning A, , vol. 33(1), pages 49-77, January.
    4. Pires, Guilherme D. & Stanton, John & Stanton, Patricia, 2011. "Revisiting the substantiality criterion: From ethnic marketing to market segmentation," Journal of Business Research, Elsevier, vol. 64(9), pages 988-996, September.
    5. Tsang, Alex S.L. & Zhou, Nan, 2005. "Newsgroup participants as opinion leaders and seekers in online and offline communication environments," Journal of Business Research, Elsevier, vol. 58(9), pages 1186-1193, September.
    6. Petersen, Bent & Pedersen, Torben & Sharma, Deo, 2001. "The Role of Knowledge in Firms’ internationalization Process: Wherefrom and Whereto," Working Papers 17-2001, Copenhagen Business School, Department of International Economics and Management.
    7. Petersen, Bent & Welch, Lawrence S. & Liesch, Peter, 2002. "The Internet And Foreign Market Expansion By Firms," Working Papers 7-2002, Copenhagen Business School, Department of International Economics and Management.
    8. Ozer, Muammer, 2007. "Reducing the demand uncertainties at the fuzzy-front-end of developing new online services," Research Policy, Elsevier, vol. 36(9), pages 1372-1387, November.
    9. Knight, Gary A. & Liesch, Peter W., 2002. "Information internalisation in internationalising the firm," Journal of Business Research, Elsevier, vol. 55(12), pages 981-995, December.
    10. Page, Kelly L. & Uncles, Mark D., 2014. "The complexity of surveying web participation," Journal of Business Research, Elsevier, vol. 67(11), pages 2356-2367.
    11. Kurtulmuşoğlu, Feride Bahar & Can, Gülin Feryal & Tolon, Metehan, 2016. "A voice in the skies: Listening to airline passenger preferences," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 130-137.

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