IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v42y1998i1p53-62.html

Marketing's Integration with Other Departments

Author

Listed:
  • Kahn, Kenneth B.
  • Mentzer, John T.

Abstract

No abstract is available for this item.

Suggested Citation

  • Kahn, Kenneth B. & Mentzer, John T., 1998. "Marketing's Integration with Other Departments," Journal of Business Research, Elsevier, vol. 42(1), pages 53-62, May.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:1:p:53-62
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(97)00068-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
    2. Sriram, Ven & Krapfel, Robert & Spekman, Robert, 1992. "Antecedents to buyer-seller collaboration: An analysis from the buyer's perspective," Journal of Business Research, Elsevier, vol. 25(4), pages 303-320, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gruen, Thomas W., 1997. "Relationship marketing: the route to marketing efficiency and effectiveness," Business Horizons, Elsevier, vol. 40(6), pages 32-38.
    2. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
    3. Fethi Calisir & Cigdem Altin Gumussoy & Ecem Basak & Gozde Gurel, 2016. "Effect of Organizational Learning, Transformational Leadership, and Market Orientation on Firm Performance," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-22, June.
    4. Nielsen, Christian & Roslender, Robin, 2015. "Enhancing financial reporting: The contribution of business models," The British Accounting Review, Elsevier, vol. 47(3), pages 262-274.
    5. Kimery, Kathryn M. & Rinehart, Shelley M., 1998. "Markets and Constituencies: An Alternative View of the Marketing Concept," Journal of Business Research, Elsevier, vol. 43(3), pages 117-124, November.
    6. Mahmoud Abdulai Mahmoud & Charles Blankson & Robert E. Hinson, 2017. "Market orientation and corporate social responsibility: towards an integrated conceptual framework," International Journal of Corporate Social Responsibility, Springer, vol. 2(1), pages 1-15, December.
    7. Surajit Bag & Muhammad Sabbir Rahman & Gautam Srivastava & Peter Kilbourn & Nishikant Mishra, 2024. "Buyer–supplier partnerships and circular economy performance in food supply chains: Serial mediation by commitment contract and innovation performance," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1247-1264, February.
    8. Julius Wambua & Elegwa Mukulu & Esther Waiganjo, 2017. "Cost as a Factor of Outsourcing Third-Party Logistics Providers and the Performance of Food and Beverages Manufacturing Companies in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(2), pages 343-356, February.
    9. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    10. Andreas Strobl & Kurt Matzler & Bright Adu Nketia & Viktoria Veider, 2020. "Individual innovation behavior and firm-level exploration and exploitation: how family firms make the most of their managers," Review of Managerial Science, Springer, vol. 14(4), pages 809-844, August.
    11. Matsuno, Ken & Mentzer, John T. & Rentz, Joseph O., 2005. "A conceptual and empirical comparison of three market orientation scales," Journal of Business Research, Elsevier, vol. 58(1), pages 1-8, January.
    12. Sue Pulendran & Richard Speed & Robert E. Widing II, 2000. "The Antecedents and Consequences of Market Orientation in Australia," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 119-143, September.
    13. Niccolo' Gordini, 2010. "Market-Driven Management: A Critical Literature Review," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Intangi.
    14. Ji, Chen & de Felipe, Isabel & Briz, Julian & Trienekens, Jacques H., . "An Empirical Study on Governance Structure Choices in China´s Pork Supply Chain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(2), pages 1-32.
    15. Mary Joseph T. & Renjini D., 2020. "Market Orientation of Nonprofit Organizations: An Indian Perspective," Vernon Press Titles in Economics, Vernon Art and Science Inc, edition 1, number 796, August.
    16. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    17. Mýsra Çaðla Gül, 2009. "Relative Effects of Marketing Effectiveness Dimensions on Firm Performance: An Empirical Analysis with a Multi-Industry Sample," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 37-53.
    18. Lichung Jen & Yichun Liu, 2020. "Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-69, March.
    19. Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S., 1996. "An investigation of relationalism across a range of marketing relationships and alliances," Journal of Business Research, Elsevier, vol. 35(2), pages 139-151, February.
    20. Johnston, Wesley J. & Lewin, Jeffrey E., 1996. "Organizational buying behavior: Toward an integrative framework," Journal of Business Research, Elsevier, vol. 35(1), pages 1-15, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:42:y:1998:i:1:p:53-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.