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Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

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  • Beard, Fred

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  • Beard, Fred, 1996. "Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship," Journal of Business Research, Elsevier, vol. 37(3), pages 207-215, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:207-215
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    References listed on IDEAS

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    1. Jackson, Susan E. & Schuler, Randall S., 1985. "A meta-analysis and conceptual critique of research on role ambiguity and role conflict in work settings," Organizational Behavior and Human Decision Processes, Elsevier, vol. 36(1), pages 16-78, August.
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    Cited by:

    1. Bruhn, Manfred & Batt, Verena, 2011. "Agenturen und Integrierte Kommunikation," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 65(3), pages 215-237.
    2. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    3. Adriana Cioca & Kassam Wehbe & Delia Popescu & Constanta Popescu, 2020. "The Main Drivers for Sustainable Decisions in a Family Business That Impact the Company’s Performance," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
    4. Grewal, Rajdeep & Mills, Jeffrey A. & Mehta, Raj & Mujumdar, Sudesh, 2001. "Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration," Journal of Business Research, Elsevier, vol. 51(2), pages 127-144, February.

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