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Using consumption constellations to develop integrated communications strategies

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  • Englis, Basil G.
  • Solomon, Michael R.

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  • Englis, Basil G. & Solomon, Michael R., 1996. "Using consumption constellations to develop integrated communications strategies," Journal of Business Research, Elsevier, vol. 37(3), pages 183-191, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:183-191
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    References listed on IDEAS

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    1. McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
    2. Solomon, Michael R. & Buchanan, Bruce, 1991. "A role-theoretic approach to product symbolism: Mapping a consumption constellation," Journal of Business Research, Elsevier, vol. 22(2), pages 95-109, March.
    3. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
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    Cited by:

    1. Nina Tura & Lea Hannola & Mikko Pynnönen, 2017. "Agile Methods for Boosting the Commercialization Process of New Technology," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-23, June.
    2. Nieroda, Marzena E. & Mrad, Mona & Solomon, Michael R., 2018. "How do consumers think about hybrid products? Computer wearables have an identity problem," Journal of Business Research, Elsevier, vol. 89(C), pages 159-170.
    3. Scholz, Joachim & Smith, Andrew N., 2016. "Augmented reality: Designing immersive experiences that maximize consumer engagement," Business Horizons, Elsevier, vol. 59(2), pages 149-161.
    4. Mikko Pynnönen & Jukka Hallikas & Paavo Ritala & Karri Mikkonen, 2014. "Analyzing systemic customer value in scalable business services," The Service Industries Journal, Taylor & Francis Journals, vol. 34(14), pages 1154-1166, October.
    5. Sarantopoulos, Panagiotis & Theotokis, Aristeidis & Pramatari, Katerina & Doukidis, Georgios, 2016. "Shopping missions: An analytical method for the identification of shopper need states," Journal of Business Research, Elsevier, vol. 69(3), pages 1043-1052.
    6. Cross, Samantha N.N. & Gilly, Mary C., 2017. "The impact of diversity on institutional longevity," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 231-251.
    7. Sajeesh, S. & Singh, Ashutosh & Bhardwaj, Pradeep, 2022. "Optimal checkout strategies for online retailers," Journal of Retailing, Elsevier, vol. 98(3), pages 378-394.
    8. Diehl, Kristin & van Herpen, Erica & Lamberton, Cait, 2015. "Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions," Journal of Retailing, Elsevier, vol. 91(1), pages 1-18.
    9. Cleveland, Mark & Laroche, Michel & Papadopoulos, Nicolas, 2015. "You are what you speak? Globalization, multilingualism, consumer dispositions and consumption," Journal of Business Research, Elsevier, vol. 68(3), pages 542-552.
    10. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.

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