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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization

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  • Botschen, Gunther
  • Hemetsberger, Andrea

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  • Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:151-159
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    References listed on IDEAS

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    1. Reynolds, Thomas J. & Rochon, John P., 1991. "Means-end based advertising research: Copy testing is not strategy assessment," Journal of Business Research, Elsevier, vol. 22(2), pages 131-142, March.
    2. S Tamer Cavusgil & Shaoming Zou & G M Naidu, 1993. "Product and Promoting Adaptation in Export Ventures: An Empirical Investigation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(3), pages 479-506, September.
    3. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    4. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
    5. Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela, 1986. "Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 405-409, December.
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    1. Profeta, Adriano & Enneking, Ulrich & Balling, Richard, 2005. "Die Bedeutung von geschützten geographischen Angaben in der Produktmarkierung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
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    4. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    5. Antonio Iazzi & Savino Santovito, 2016. "Branded Versus Non-Branded: Differences in Consumer Preferences," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 57-71, February.
    6. Kim, Taeyong & Hwang, Seungsoo & Kim, Minkyung, 2022. "Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications," Journal of Business Research, Elsevier, vol. 150(C), pages 676-689.
    7. Bolliger, Conradin, 2011. "Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114259, European Association of Agricultural Economists.
    8. van Rekom, Johan & Wierenga, Berend, 2007. "On the hierarchical nature of means-end relationships in laddering data," Journal of Business Research, Elsevier, vol. 60(4), pages 401-410, April.
    9. Barrenar, Ramo & García, Teresa & Camarena, María, 2015. "An Analysis of the Decision Structure for Food Innovation on the Basis of Consumer Age," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-22, September.
    10. Hyunsoo Kang & Mincheol Kang & Sora Yoon & Dongju Kim, 2014. "A consumer value analysis of mobile internet protocol television based on a means-end chain theory," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 587-613, December.
    11. Chu, Junhong, 2013. "Quantifying nation equity with sales data: A structural approach," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 19-35.
    12. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    13. Kloeckner, Heike & Langen, Nina & Hartmann, Monika, 2011. "Can COO Labeling be a Means of Pepper Differentiation: Quality Expectation and Taste Experience," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115963, European Association of Agricultural Economists.
    14. Jia-Wei Tang & Ming-Lun Chen & Tsai-Hsin Chiu, 2018. "An Exploratory Study on Local Brand Value Development for Outlying Island Agriculture: Local Food System and Actor–Network Theory Perspectives," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
    15. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    16. Pike, Steven, 2012. "Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis," Tourism Management, Elsevier, vol. 33(1), pages 100-107.
    17. Kim, Bona & Kim, Seongseop Sam & King, Brian, 2016. "The sacred and the profane: Identifying pilgrim traveler value orientations using means-end theory," Tourism Management, Elsevier, vol. 56(C), pages 142-155.
    18. Oronzo Trio & Antonio Iazzi, 2017. "Consumers? preferences in the estate market: An explorative research on the residential product," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 147-167.
    19. Hyeog-in Kwon & Ju-ho Kim & Moo-goong Hong & Eui-jin Park, 2020. "Upcoming Services Innovation for the Home Energy Management System in Korea," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    20. Lee, Wai Jin (Thomas) & Cheah, Isaac & Phau, Ian & Teah, Min & Elenein, Basem Abou, 2016. "Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 78-85.

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