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A transaction approach to understanding and managing customer equity

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  • Dorsch, Michael J.
  • Carlson, Les

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  • Dorsch, Michael J. & Carlson, Les, 1996. "A transaction approach to understanding and managing customer equity," Journal of Business Research, Elsevier, vol. 35(3), pages 253-264, March.
    • Handle: RePEc:eee:jbrese:v:35:y:1996:i:3:p:253-264
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    References listed on IDEAS

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    1. Baumol, William J, 1982. "Contestable Markets: An Uprising in the Theory of Industry Structure," American Economic Review, American Economic Association, vol. 72(1), pages 1-15, March.
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    Cited by:

    1. Krishna, Arunima & Kim, Soojin, 2021. "Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion," Journal of Business Research, Elsevier, vol. 137(C), pages 267-277.
    2. Dina Aswad, 2012. "The Missing Elements Of Value Innovation In Metal Industrial Sector," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 6(1), pages 103-110, December.
    3. Michael J. Dorsch & Kjell Y. Törnblom & Ali Kazemi, 2017. "A Review of Resource Theories and Their Implications for Understanding Consumer Behavior," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 5-25.
    4. Hans Buhl & Martin Gneiser & Julia Heidemann, 2009. "Ein modelltheoretischer Ansatz zur Planung von Investitionen in Kundenbeziehungen," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 20(2), pages 175-195, October.
    5. repec:pcz:journl:v:6:y:2012:i:1:p:102-110 is not listed on IDEAS

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