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Content
June 1983, Volume 11, Issue 2
March 1983, Volume 11, Issue 1
- 1-9 Creating low consumer product expectations
by Ross, Robert H. & Kraft, Frederic B.
- 11-20 Semantics and capital market efficiency : Testing the market's reaction to the naming of stock distributions as splits or dividends
by Nichols, William D.
- 21-32 Testing the addition hypothesis in Vroom's force model
by Messner, Donald J. & Solomon, Robert J. & Liddell, William W.
- 33-48 Demographics, job satisfaction, and propensity to leave of industrial salesmen
by Parasuraman, A. & Futrell, Charles M.
- 49-60 Narrative disclosures in annual reports
by Ingram, Robert W. & Frazier, Katherine Beal
- 61-75 Tardiness as a manifestation of employee withdrawal
by Gupta, Nina & Jenkins, G. Jr.
- 77-89 Voting patterns of big eight representatives in setting accounting and auditing standards
by McEnroe, John E. & Nikolai, Loren A.
- 91-106 What's in a change in an industrial bond rating?
by Bhandari, Shyam B. & Soldofsky, Robert M. & Boe, Warren J.
- 107-126 Product complexity effects on information source preference by retail buyers
by Upah, Gregory D.
- 127-137 Carryover effects of advertising on sales of durable goods
by Moriarty, Mark M.
December 1982, Volume 10, Issue 4
- 397-417 Consumer behavior in accumulating household financial assets
by Stafford, Edward Jr. & Kasulis, Jack J. & Lusch, Robert F.
- 419-429 Conjoint measurement experiment of consumer complaining behavior
by Didow, Nicholas Jr. & Barksdale, Hiram Jr.
- 431-443 Intraindustry marketing strategy effects on the analysis of firm performance
by Frazier, Gary L. & Howell, Roy D.
- 445-458 Detecting financially troubled property-liability insurers
by Eck, James R.
- 459-473 Estimating temporal trends in preferences measured by graded paired comparisons
by Huber, Joel & Holbrook, Morris B.
- 475-487 Ethical beliefs and personal values of top level executives
by Lincoln, Douglas J. & Pressley, Milton M. & Little, Taylor
- 489-502 Use of two-limit probit regression model : An analysis of lender response to loan requests
by Dixon, Bruce L. & Sonka, Steven T.
- 503-522 Intensive growth strategies : A closer examination
by Varadarajan, Poondi & Dillon, William R.
September 1982, Volume 10, Issue 3
- 263-266 Special section on product development: Introduction
by Bushman, F. Anthony & Crawford, C. Merle
- 267-277 Product manager in perspective
by Giese, Thomas D. & Weisenberger, T. M.
- 279-294 Concept testing
by Moore, William L.
- 295-308 Optimizing the product developing process using psychophysical scaling
by Rabino, Samuel & Moskowitz, Howard
- 309-317 Importance, elicitation order, and expectancy x value
by Ryan, Michael J. & Holbrook, Morris B.
- 319-338 Influence of other people on consumer attributions toward brand and person
by Burnkrant, Robert E.
- 339-353 Reliability and validity effects under mail survey conditions
by Jones, Wesley H. & Lang, James R.
- 355-370 Measuring the performance of industrial salespersons
by Behrman, Douglas N. & Perreault, William Jr.
- 371-383 Entry and market share success of new brands in concentrated markets
by King, Ronald H. & Thompson, Arthur Jr.
- 385-396 The influence of national versus generic branding on taste perceptions
by Bellizzi, Joseph A. & Martin, Warren S.
June 1982, Volume 10, Issue 2
- 133-134 Special section on industrial buying behavior: Introduction
by Johnston, Wesley J. & Spekman, Robert E.
- 135-146 Industrial buying behavior: A need for an integrative approach
by Johnston, Wesley J. & Spekman, Robert E.
- 147-157 An extended interpersonal influence model of organizational buyer behavior
by Krapfel, Robert Jr.
- 159-168 Impact of internal and external environmental stability on the existence of determinant buying rules
by Thomas, Gloria P. & Grashof, John F.
- 169-184 The linking pin role in organizational buying centers
by Wind, Yoram & Robertson, Thomas S.
- 185-197 DESIGNOR: A decision support procedure for industrial product design
by Choffray, Jean-Marie & Lilien, Gary L.
- 199-215 Comparison of promotional management in exporting to the Soviet Union and OECD countries
by Moller, Kristian
- 217-236 Predictive power of joint space models constructed with composition techniques
by Moore, William L.
- 237-250 Similarities between conflict and cooperation in the marketing channel
by Ross, Robert H. & Lusch, Robert F.
- 251-262 Sponsorship and follow-up effects on response quality of mail surveys
by Armenakis, Achilles A. & Lett, William L.
March 1982, Volume 10, Issue 1
- 1-2 Special section on German research in marketing: Introduction
by Grunert, Klaus G.
- 3-15 Consumer habit forming, information acquisition, and buying behavior
by Kaas, Klaus Peter
- 17-30 Optimal price and advertising policy for new products
by Schmalen, Helmut
- 31-42 Linear processing in a semantic network: An alternative view of consumer product evaluation
by Grunet, Klaus G.
- 43-57 Impulsive consumer buying as a result of emotions
by Weinberg, Peter & Gottwald, Wolfgang
- 59-73 Marketing of noncommercial test institutions
by Silberer, Gunter
- 75-84 Detrimental effects of television advertising on consumer socialization
by Stupening, Eduard
- 85-101 Union steward locus of control, job, union involvement, and grievance behavior
by Dalton, Dan R. & Todor, William D.
- 103-118 Usefulness of financial ratios in a single industry
by Cowen, Scott S. & Hoffer, Jeffrey A.
- 119-131 Attitudes toward the corporation and the evaluation of social data
by Williams, Paul F.
December 1981, Volume 9, Issue 4
- 327-328 Special section on international marketing: Introduction
by Green, Robert T. & Goldstucker, Jac L.
- 329-337 Cross-national product value perceptions
by Chadraba, Petr & O'Keefe, Robert
- 339-351 Perceived importance of selected product information sources in two time periods by United States and West German consumers
by Anderson, Ronald D. & Engledow, Jack L.
- 353-365 Segmenting U.S. firms for export development
by Czinkota, Michael R. & Johnston, Wesley J.
- 367-379 Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey
by Yavas, Ugur & Kaynak, Erdener & Borak, Eser
- 381-395 Consumer responsiveness to price differentials: A case for insurance industry deregulation
by Skinner, Steven J. & Childers, Terry L. & Jones, Wesley H.
- 397-407 Failure of the national flood insurance partnership
by Power, Fred B. & Shows, E. Warren
- 409-418 Understanding absenteeism: The potential contribution of economic theory
by Chelius, James R.
September 1981, Volume 9, Issue 3
- 243-253 Heavy, medium, light shoppers and nonshoppers of a used merchandise outlet
by Yavas, Ugur & Riecken, Glen
- 255-266 Self-monitoring, norms, and attitudes as influences on consumer complaining
by Bearden, William O. & Crockett, Melissa
- 283-295 Reliability and cross-validity of trade-off analysis in an industrial setting
by Wiley, James B.
- 297-308 Operating leverage as a determinant of systematic risk
by Gahlon, James M.
- 309-319 Does source affect response to direct advocacy print advertisements?
by Reid, Leonard N. & Soley, Lawrence C. & Vander Bergh, Bruce G.
- 321-325 Impact of alternative length estimation and prediction periods on the stability of security and portfolio betas
by Eubank, Arthur Jr. & Zumwalt, J. Kenton
June 1981, Volume 9, Issue 2
- 123-149 Statistical classification models applied to common stock analysis
by Altman, Edward I.
- 151-173 Use and misuse of social stratification in consumer behavior research
by Dominguez, Luis V. & Page, Albert L.
- 175-203 Venture planning and analysis: An integrated approach to investment evaluation and product pricing
by Kvanli, Alan H. & Barnes, W. M.
- 205-220 Economic determinants of consumer sentiment
by Garner, C. Alan
- 221-230 Stationarity test for the beta binomial model
by Sabavala, Darius J. & Morrison, Donald G.
- 231-236 Effects of short-sale restrictions
by Grube, R. Corwin & Beedles, William L.
- 237-239 Research in marketing : Vol. II, Jagdish N. Sheth, ed., JAI Press, Inc., Greenwich, Connecticut, 1979, 357 pages. Hardcover: $32.50
by Bearden, William O.
- 241-242 Making organisations work : Trevor Owen, Martinus Nijhoff Social Sciences Division, London, 1978, 159 pages. Hardcover: $24.00
by Lusch, Robert F.
March 1981, Volume 9, Issue 1
- 1-11 An additional approach for interpretation of multiple discriminant analysis in business research
by Watson, Collin J.
- 13-27 The stable dividend hypothesis
by Schnabel, Jacques A.
- 29-38 Of lessees, lessors, and discount rates and whether pigs have wings
by Bower, Richard S. & Oldfield, George Jr.
- 39-48 Information processing analysis of a stochastic model of brand choice
by Dominguez, Luis & Olshavsky, Richard W.
- 49-64 Competitive position effects and market share: An exploratory investigation
by Varadarajan, P. & Dillon, William R.
- 65-86 Profiling demographic characteristics of alienated consumers
by Lambert, Zarrel V.
- 87-111 Valuation and firm investment and financing policies with personal tax biases
by Schall, Lawrence D.
December 1980, Volume 8, Issue 4
- 413-418 Behavior of municipal bond default-risk premiums by maturity
by McInish, Thomas H.
- 419-428 Managerial bias in anticipated images of competing shopping areas
by O'Neill, Michael F. & Hawkins, Del I.
- 429-456 Factors influencing classification results from multiple discriminant analysis
by Pinches, George E.
- 457-468 Morphology of asset asymmetry
by Beedles, Wiliam L. & Simkowitz, Michael A.
- 469-484 Property and liability stockholder yields and accounting profits
by Adelman, Saul W. & Trieschmann, James S. & Nicholson, Jack E.
- 485-499 Product liability and safety: Perspectives from business versus public policy makers
by Busch, Paul & Hair, Joseph Jr.
- 501-524 Comparisons of factor structures in separate consumer behavior studies
by Anderson, Ronald D. & Engledow, Jack L.
- 525-540 Employee attitudes toward advertising
by Acito, Franklin
September 1980, Volume 8, Issue 3
- 277-299 Influence structure in organizational buying behavior
by Fortin, Paul A. & Ritchie, J. R. Brent
- 301-313 Household income data reports in mail surveys
by Peterson, Robert A. & Kerin, Roger A.
- 315-327 Price structure as a marketing variable: An experimental investigation
by Seaton, Bruce & Vogel, Ronald H.
- 329-339 Beta adjustment methods
by Mantripragada, Krishna G.
- 341-359 Sensitivity of multiattribute decision models to alternative specifications of weighting parameters
by Ashton, Robert H.
- 361-370 Exponents of multiattribute models
by Lehmann, Donald R. & Gruber, Robert
- 371-387 Observable differences among prime, variable, and absorption costing firms
by Lere, John C.
- 389-402 Perspectives for a theory of marketing
by Arndt, Johan
June 1980, Volume 8, Issue 2
- 139-158 Problems in the choice of a system for costing and pricing of in-house computer services
by Hamilton, Kenneth L.
- 159-185 Comparative dynamics in a life cycle theory of the firm
by Senchack, Andrew Jr. & Lee, Wayne Y.
- 187-212 Product familiarity and information processing strategies: An exploratory investigation
by Raju, P. S. & Reilly, Michael D.
- 213-223 Physical distribution: A description of its structure by means of second-order factor analysis
by Granzin, Kent L.
- 225-245 Organizational innovation and structure
by Kim, Linsu
- 247-262 Corporate characteristics and the corporate socialization of local (Mexican) managers of U.S. multinational corporations
by Toyne, Brian
- 263-275 Stability of mutual fund systematic risk statistics
by Francis, Jack Clark & Fabozzi, Frank J.
March 1980, Volume 8, Issue 1
- 1-6 Coefficient of determination in a simultaneous equation model: A pedagogic note
by Hilliard, Jimmy E. & Lloyd, William P.
- 7-19 Retailing strategy for customer growth and new customer attraction
by Albaum, Gerald & Best, Roger & Hawkins, Del
- 21-36 Preferences for compensation options
by Crandall, N. Fredric & Lundstrom, William J.
- 37-50 Marketing strategies, financial structure, and innovation in U.K. retailing
by Doyle, Peter & Cook, David
- 51-63 Board size variation and rates of succession in the corporate presidency
by Helmich, Donald L.
- 65-80 Single vs simultaneous equation models in capital asset pricing: The role of firm-related variables
by Lee, Cheng F. & Vinso, Joseph D.
- 81-87 More on public information and stock price
by Linke, Charles M. & Zumwalt, J. Kenton
- 89-103 Determining the cost of common equity capital: The direct method
by Scott, David Jr. & Petty, J. William & Shepherd, C. Wayne
- 105-111 Price elasticity and bid-ask price spreads in the treasury bond market
by Bildersee, John S.
- 113-134 Effects of equal credit opportunity legislation in consumer finance lending
by Shinkel, Bernard A.
December 1979, Volume 7, Issue 4
- 277-300 Marketing management, its environment, and information processing: a problem of organizational design
by Nonaka, I. & Nicosia, F. M.
- 301-313 Behavior of default-risk premiums for corporate bonds and commercial paper
by Van Horne, James C.
- 315-330 Form and content of replacement cost information: The impact upon investment criteria
by McEnroe, John E. & Nikolai, Loren A.
- 331-347 Tests of expectancy theory predictions of effort: A simulation study comparing simple and complex models
by Behling, Orlando & Dillard, Jesse F. & Gifford, William E.
- 349-358 Comparing two diverse methods for generating perceptual maps: Multidimensional scaling versus the hand-drawn technique
by Downs, Phillip E.
September 1979, Volume 7, Issue 3
- 201-217 Governmental environment and nongovernmental behavior: Corporate responsiveness to formal integration of the European community
by Mennis, Benard & Sauvant, Karl P.
- 219-242 Product life cycle research: A literature review
by Rink, David R. & Swan, John E.
- 243-257 Market mechanics: A study to measure the effect of marketing instruments on the market position of fast-moving consumer goods
by Stowsand, Heino & Wenzel, Wilfried
- 259-266 Comment: Regulatory procedures, investment opportunities, and stock valuation
by Trout, Robert R.
- 267-276 Managerial pay and financial performance of small business
by Cooley, Philip L.
1979, Volume 7, Issue 2
- 109-115 Accuracy of management and security analysts' forecasts: Additional evidence
by Barefield, Russell M. & Comiskey, Eugene E. & McDonald, Charles L.
- 117-138 Market-based and accounting standards for public utility rate regulation
by Lewellen, Wilbur G. & McConnell, John J.
- 139-149 Effects of personal taxes and equity issuing costs on the firm's investment decision
by Long, Michael S. & Ezzell, John R.
- 151-173 Alternative approaches for interpretation of multiple discriminant analysis in marketing research
by Perreault, William Jr. & Behrman, Douglas N. & Armstrong, Gary M.
- 175-186 Structural stability of P/E ratios of common stocks
by Mantripragada, Krishna G.
- 187-196 Regression models of decision rules in unstable environments
by Remus, William & Carter, Phillip & Jenicke, Lawrence
1979, Volume 7, Issue 1
- 1-7 Postcard reminders versus replacement questionnaires and mail survey response rates from a professional population
by VonRiesen, R. Dale
- 9-24 Estimates of the cost of equity for public utilities, 1961-1976
by Copeland, Basil Jr.
- 25-50 Personal characteristics of salespeople and the attractiveness of alternative rewards
by Churchill, Gilbert Jr. & Ford, Neil M. & Walker, Orville Jr.
- 51-74 Mapping market mobility: Psychographic profiles and media exposure
by Darden, William R. & French, Warren A. & Howell, Roy D.
- 75-93 Repetition and attitudinal discrepancy effects on the affective response to television advertising
by Messmer, Donald J.
- 95-107 Market performance of options on the Chicago board options exchange
by Roenfeldt, Rodney L. & Cooley, Philip L. & Gombola, Michael J.
December 1978, Volume 6, Issue 4
August 1978, Volume 6, Issue 3
May 1978, Volume 6, Issue 2
- 91-98 Effects of signed versus unsigned internally administered questionnaires for managers
by Futrell, Charles M. & Stem, Donald Jr. & Fortune, Bill D.
- 99-110 Profitability market segmentation: Identifying the heavy users of overdraft checking
by Morgan, Fred Jr.
- 111-131 Analysis of brand preference segments
by Ginter, James L. & Pessemier, Edgar A.
- 133-145 Using Box-Jenkins techniques in sales forecasting
by Dalrymple, Douglas J.
- 147-158 Boundary-spanning activity, role dynamics, and job satisfaction: A longitudinal study
by Keller, Robert T.
- 159-174 Speculative behavior of foreign exchange rates during the current float
by Logue, Dennis E. & Sweeney, Richard James & Willett, Thomas D.
January 1978, Volume 6, Issue 1
- 1-15 Factors influencing sales call frequency of industrial salespersons
by Spiro, Rosann L. & Perreault, William Jr.
- 17-31 Recycling consumer solid waste: A commentary on selected channel alternatives
by Fuller, Donald A.
- 33-50 Organizational innovation: A model and needed research
by Cummings, Larry L. & O'Connell, Michael J.
- 51-66 Applying the marketing concept to design new products
by Ginter, James L. & Talarzyk, W. Wayne
- 67-79 Marketing information system utilization: An application of self-concept theory
by Schewe, Charles D. & Dillon, William R.
- 81-83 Gains from diversification of real assets: An extension
by Gray, H. Peter
December 1977, Volume 5, Issue 4
September 1977, Volume 5, Issue 3
- 185-213 Social irresponsibility in management
by Armstrong, J. Scott
- 215-233 Computer-assisted financial planning: The planner-model interface
by Stone, Bernell K. & Downes, David H. & Magee, Robert P.
- 235-248 The application of probit, logit, and tobit in marketing: A review
by Doyle, Peter
- 249-259 Identifying innovative behavior patterns using canonical analysis
by Shuptrine, F. Kelly
- 261-273 A causal analysis of psychological climate and leader behavior relationships
by Joyce, William F. & Slocum, John Jr. & Abelson, Michael
June 1977, Volume 5, Issue 2
- 93-108 Managerial mobility and turnover: A longitudinal study
by Tosi, Henry & Sims, Henry
- 109-127 Capital cost and adjusted present value: Reconciliation and amplification
by Lewellen, Wilbur G. & Long, Michael S. & McConnell, John J.
- 129-138 Demographics in consumer behavior
by Sheth, Jagdish N.
- 139-153 Identifying successful versus unsuccessful loans held by the minority small business clients of an OMBE affiliate
by Page, Albert L. & Trombetta, William L. & Werner, Charles & Kulifay, Marilyn
- 155-181 The FTC's handling of puffery and other selling claims made "by implication"
by Preston, Ivan L.
March 1977, Volume 5, Issue 1
- 1-4 JBR the past and the future
by Woodside, Arch G.
- 5-14 Further evaluation of conglomerate performance
by Smith, Keith V. & Fred Weston, J.
- 15-26 Bargaining in distribution channels
by Roering, Kenneth J.
- 27-38 Perceived situational effects on price sensitivity
by Willenborg, John F. & Pitts, Robert E.
- 39-61 Regulatory procedures, investment opportunities and stock valuation
by Bower, Richard S. & Johnson, Keith B. & Lutz, Walter Jr. & Tapley, T. Craig
- 63-74 Intrafamily decision making in family planning
by Downs, Phillip E.
- 75-91 Use of time as a determinant of family market behavior
by Lee, Lucy Chao & Ferber, Robert
November 1976, Volume 4, Issue 4
- 281-295 Superordinate factorial designs in the analysis of consumer judgments
by Green, Paul E. & Carroll, J. Douglas & Carmone, Frank J.
- 297-312 Categorical regression in marketing
by Bernhardt, Kenneth L. & Kinnear, Thomas C.
- 313-324 Employment status, feminine role perception, and family purchasing decisions
by Green, Robert T. & Cunningham, Isabella C. M.
- 325-335 An empirical test of the stable dividend hypothesis
by Mantripragada, K. G.
- 337-346 Quit rates, wage supplements and the industrial feudalism hypothesis
by Mabry, Bevars D.
- 347-356 An empirically based stochastic model
by Lehman, Donald
- 357-369 A note on the distribution of residuals in the Sharpe diagonal model
by Sani, Eli & Hayya, Jack
- 370-381 Random-digit dialing: A practical application
by Taylor Sims, J. & Willenborg, John F.
- 383-399 Technology, organizational climate and effectiveness
by Hitt, Michael A.
August 1976, Volume 4, Issue 3
- 197-212 Factors affecting consumers' use of information sources
by Andreasen, Alan R. & Ratchford, Brian T.
- 213-227 A canonical analysis of market return-risk and financial characteristics of industrial firms
by Roenfeldt, Rodney L. & Cooley, Philip L.
- 229-237 Some insight into homogeneous expectations and risk aversion in the option market
by Findlay, M. III & Bolten, Steven E.
- 239-254 The economic rationale for becoming a franchisee in a service industry
by Etgar, Michael
- 255-270 Matching: Board size and executive span
by Helmich, Donald L.
- 271-276 Effects of ratee characteristics on the frequency of voluntary performance appraisal feedback
by Feild, Hubert S. & Giles, William F. & Holley, William H.
- 277-281 Methodological considerations in corporate mail surveys: A research note
by Kerin, Roger A. & Harvey, Michael G.
- 283-288 The fortune "500" list-An endangered species for academic research
by Gaedeke, Ralph M. & Tootelian, Dennis H.
May 1976, Volume 4, Issue 2