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Marketing Mistakes and Successes, 8th ed.: Robert F. Hartley, John Wiley & Sons, New York, 2000, 359 pages


  • Christiansen, Tim


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  • Christiansen, Tim, 2001. "Marketing Mistakes and Successes, 8th ed.: Robert F. Hartley, John Wiley & Sons, New York, 2000, 359 pages," Journal of Business Research, Elsevier, vol. 54(1), pages 85-86, October.
  • Handle: RePEc:eee:jbrese:v:54:y:2001:i:1:p:85-86

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    References listed on IDEAS

    1. Punj, Girish N & Staelin, Richard, 1983. " A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Oxford University Press, vol. 9(4), pages 366-380, March.
    2. Johar, Gita Venkataramani & Jedidi, Kamel & Jacoby, Jacob, 1997. " A Varying-Parameter Averaging Model of On-Line Brand Evaluations," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 232-247, September.
    3. Moore, William L & Lehmann, Donald R, 1980. " Individual Differences in Search Behavior for a Nondurable," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 296-307, December.
    4. Duncan P. Mann & Jennifer P. Wissink, 1988. "Money-Back Contracts with Double Moral Hazard," RAND Journal of Economics, The RAND Corporation, vol. 19(2), pages 285-292, Summer.
    5. Brucks, Merrie, 1985. " The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 1-16, June.
    6. Sujan, Mita, 1985. " Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 31-46, June.
    7. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    8. Geoffrey Heal, 1977. "Guarantees and Risk-Sharing," Review of Economic Studies, Oxford University Press, vol. 44(3), pages 549-560.
    9. John H. Roberts & Glen L. Urban, 1988. "Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice," Management Science, INFORMS, vol. 34(2), pages 167-185, February.
    10. Steenkamp, Jan-Benedict E. M., 1990. "Conceptual model of the quality perception process," Journal of Business Research, Elsevier, vol. 21(4), pages 309-333, December.
    11. Derbaix, C., 1983. "Perceived risk and risk relievers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 3(1), pages 19-38.
    12. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    13. V. Padmanabhan & Ram C. Rao, 1993. "Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles," Marketing Science, INFORMS, vol. 12(3), pages 230-247.
    14. Johnson, Eric J & Russo, J Edward, 1984. " Product Familiarity and Learning New Information," Journal of Consumer Research, Oxford University Press, vol. 11(1), pages 542-550, June.
    15. Sridhar Moorthy & Kannan Srinivasan, 1995. "Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs," Marketing Science, INFORMS, vol. 14(4), pages 442-466.
    16. Courville, Leon & Hausman, Warren H, 1979. "Warranty Scope and Reliability under Imperfect Information and Alternative Market Structures," The Journal of Business, University of Chicago Press, vol. 52(3), pages 361-378, July.
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