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Shedding some light on store atmospherics: influence of illumination on consumer behavior


  • Summers, Teresa A.
  • Hebert, Paulette R.


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  • Summers, Teresa A. & Hebert, Paulette R., 2001. "Shedding some light on store atmospherics: influence of illumination on consumer behavior," Journal of Business Research, Elsevier, vol. 54(2), pages 145-150, November.
  • Handle: RePEc:eee:jbrese:v:54:y:2001:i:2:p:145-150

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    References listed on IDEAS

    1. Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, Oxford University Press, vol. 11(3), pages 822-829, December.
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