Lessons learned in cross-cultural research of Chinese and North American consumers
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- Norman McGuinness & Nigel Campbell & James Leontiades, 1991. "Selling Machinery to China: Chinese Perceptions of Strategies and Relationships," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(2), pages 187-207, June.
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- Gerald Albaum & Robert A Peterson, 1984. "Empirical Research in International Marketing: 1976–1982," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 15(1), pages 161-173, March.
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- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 71-84, June.
- Philip M. Rosenzweig, 1994. "When Can Management Science Research Be Generalized Internationally?," Management Science, INFORMS, vol. 40(1), pages 28-39, January.
- Durvasula, Srinivas, et al, 1993. " Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General," Journal of Consumer Research, Oxford University Press, vol. 19(4), pages 626-636, March.
- Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. " The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 1-38, June.
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