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A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects

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  • Fong, John
  • Burton, Suzan

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  • Fong, John & Burton, Suzan, 2008. "A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects," Journal of Business Research, Elsevier, vol. 61(3), pages 233-242, March.
    • Handle: RePEc:eee:jbrese:v:61:y:2008:i:3:p:233-242
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    References listed on IDEAS

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