A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects
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- Rosalie Tung, 2005. "Perspectives—New Era, New Realities: Musings on a New Research Agenda… from an Old Timer," Asia Pacific Journal of Management, Springer, vol. 22(2), pages 143-157, June.
- Gruen, Thomas W. & Osmonbekov, Talai & Czaplewski, Andrew J., 2006. "eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty," Journal of Business Research, Elsevier, vol. 59(4), pages 449-456, April.
- Nelson, Michelle R. & Otnes, Cele C., 2005. "Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards," Journal of Business Research, Elsevier, vol. 58(1), pages 89-95, January.
- Doran, KathleenBrewer, 2002. "Lessons learned in cross-cultural research of Chinese and North American consumers," Journal of Business Research, Elsevier, vol. 55(10), pages 823-829, October.
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