Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
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- Muniz, Albert M, Jr & O'Guinn, Thomas C, 2001. " Brand Community," Journal of Consumer Research, University of Chicago Press, vol. 27(4), pages 412-32, March.
- Kozinets, Robert V., 1999. "E-tribalized marketing?: the strategic implications of virtual communities of consumption," European Management Journal, Elsevier, vol. 17(3), pages 252-264, June.
- Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. " Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research, University of Chicago Press, vol. 24(1), pages 80-93, June.
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