Consumer's Participation on Brand Pages on Facebook
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References listed on IDEAS
- Carlson, Brad D. & Suter, Tracy A. & Brown, Tom J., 2008. "Social versus psychological brand community: The role of psychological sense of brand community," Journal of Business Research, Elsevier, vol. 61(4), pages 284-291, April.
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Keywordsbrand; online brand communities; fan page; Facebook; business strategy; Romania;
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