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Brand equity in hospital marketing


  • Kim, Kyung Hoon
  • Kim, Kang Sik
  • Kim, Dong Yul
  • Kim, Jong Ho
  • Kang, Suk Hou


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  • Kim, Kyung Hoon & Kim, Kang Sik & Kim, Dong Yul & Kim, Jong Ho & Kang, Suk Hou, 2008. "Brand equity in hospital marketing," Journal of Business Research, Elsevier, vol. 61(1), pages 75-82, January.
  • Handle: RePEc:eee:jbrese:v:61:y:2008:i:1:p:75-82

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    1. Jacoby, Jacob & Speller, Donald E & Berning, Carol A Kohn, 1974. "Brand Choice Behavior as a Function of Information Load: Replication and Extension," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 33-42, June.
    2. Chaudhuri, Arjun, 1997. "Consumption Emotion and Perceived Risk: A Macro-Analytic Approach," Journal of Business Research, Elsevier, vol. 39(2), pages 81-92, June.
    3. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
    4. Schurr, Paul H & Ozanne, Julie L, 1985. "Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 939-953, March.
    5. Barksdale, Hiram Jr. & Johnson, Julie T. & Suh, Munshik, 1997. "A relationship maintenance model: A comparison between managed health care and traditional fee-for-service," Journal of Business Research, Elsevier, vol. 40(3), pages 237-247, November.
    6. Jacoby, Jacob & Szybillo, Geroge J & Busato-Schach, Jacqueline, 1977. "Information Acquisition Behavior in Brand Choice Situations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(4), pages 209-216, March.
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