IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i4p2029-d746551.html
   My bibliography  Save this article

Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?

Author

Listed:
  • Jae-Jang Yang

    (School of Business, Sejong University, Seoul 05006, Korea
    Graduate School of eMA, Sejong University, Seoul 05006, Korea)

  • Rajesh Iyer

    (Department of Marketing, Bradley University, Peoria, IL 61625, USA)

  • Yong-Ki Lee

    (School of Business, Sejong University, Seoul 05006, Korea)

Abstract

This study examines local foodscapes and their dimensions, namely, eco-friendly environment, tradition, infrastructure, accessibility, and price/value, on trust in a store and local food, which in turn impacts loyalty and identified full mediating roles of trust in a store and local food in the relationship between local foodscapes and loyalty. Data were collected from visitors (tourists) who had experienced local foods over the last three months and were analyzed with SmartPLS 3.3.3. The findings show that the dimensions of price/value and eco-friendly environment influence trust in the local store, whereas the history or the tradition along with the eco-friendly environment has an impact on local food consumption—both the local store and the local food influence the level of loyalty among tourists. Implications for theory and practice are discussed within the context of local foodscapes.

Suggested Citation

  • Jae-Jang Yang & Rajesh Iyer & Yong-Ki Lee, 2022. "Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2029-:d:746551
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/4/2029/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/4/2029/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lim, Weng Marc & Aggarwal, Arun & Dandotiya, Ravi, 2022. "Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Jae Kwang Hwang & Eun-Jung Kim & Sae-Mi Lee & Yong-Ki Lee, 2021. "Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    3. Shawn A. Trivette, 2017. "Invoices on scraps of paper: trust and reciprocity in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(3), pages 529-542, September.
    4. Schurr, Paul H & Ozanne, Julie L, 1985. "Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 939-953, March.
    5. Han, Heesup & Hyun, Sunghyup Sean, 2015. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness," Tourism Management, Elsevier, vol. 46(C), pages 20-29.
    6. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
    7. Jing Xie & Zhifeng Gao & Marilyn Swisher & Xin Zhao, 2016. "Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 181-191, March.
    8. Adelina Gschwandtner, 2018. "The Organic Food Premium: A Local Assessment in the UK," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 25(2), pages 313-338, May.
    9. Fuentes, Christian & Bäckström, Kristina & Svingstedt, Anette, 2017. "Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 270-278.
    10. Sebastian Jarzębowski & Michael Bourlakis & Agnieszka Bezat-Jarzębowska, 2020. "Short Food Supply Chains (SFSC) as Local and Sustainable Systems," Sustainability, MDPI, vol. 12(11), pages 1-13, June.
    11. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March.
    12. Liu, Linlin & Lee, Matthew K.O. & Liu, Renjing & Chen, Jiawen, 2018. "Trust transfer in social media brand communities: The role of consumer engagement," International Journal of Information Management, Elsevier, vol. 41(C), pages 1-13.
    13. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    14. Konuk, Faruk Anıl, 2020. "Trust transfer from manufacturer to private label brand: The moderating role of grocery store format," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
    16. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
    17. Gómez, Mar & Lopez, Carmen & Molina, Arturo, 2015. "A model of tourism destination brand equity: The case of wine tourism destinations in Spain," Tourism Management, Elsevier, vol. 51(C), pages 210-222.
    18. Viola Bruschi & Ksenia Shershneva & Irina Dolgopolova & Maurizio Canavari & Ramona Teuber, 2015. "Consumer Perception of Organic Food in Emerging Markets: Evidence from Saint Petersburg, Russia," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 414-432, June.
    19. Lin Xiao & Bin Fu & Wenlong Liu, 2018. "Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 731-756, December.
    20. Macready, Anna L. & Hieke, Sophie & Klimczuk-Kochańska, Magdalena & Szumiał, Szymon & Vranken, Liesbet & Grunert, Klaus G., 2020. "Consumer trust in the food value chain and its impact on consumer confidence: A model for assessing consumer trust and evidence from a 5-country study in Europe," Food Policy, Elsevier, vol. 92(C).
    21. Keller, Punam Anand & Block, Lauren G, 1997. "Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 295-304, December.
    22. Chang, Richard C.Y. & Kivela, Jakša & Mak, Athena H.N., 2011. "Attributes that influence the evaluation of travel dining experience: When East meets West," Tourism Management, Elsevier, vol. 32(2), pages 307-316.
    23. Marko Sarstedt & Jun-Hwa Cheah, 2019. "Partial least squares structural equation modeling using SmartPLS: a software review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 196-202, September.
    24. Lee, Yong-Ki & Lee, Choong-Ki & Lee, Seung-Kon & Babin, Barry J., 2008. "Festivalscapes and patrons' emotions, satisfaction, and loyalty," Journal of Business Research, Elsevier, vol. 61(1), pages 56-64, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michele F. Fontefrancesco & Dauro M. Zocchi & Andrea Pieroni, 2023. "The Intersections between Food and Cultural Landscape: Insights from Three Mountain Case Studies," Land, MDPI, vol. 12(3), pages 1-25, March.
    2. Lingfeng Dong & Ting Ji & Gan Zhou & Jie Zhang, 2022. "Subjective Norms or Psychological Empowerment? Moderation Effect of Power Distance on Knowledge Sharing," Sustainability, MDPI, vol. 14(21), pages 1-15, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Kumar, Sachin & Kumar, Vinod & Chaudhuri, Ranjan & Chatterjee, Sheshadri & Vrontis, Demetris, 2025. "AI capability and environmental sustainability performance: Moderating role of green knowledge management," Technology in Society, Elsevier, vol. 81(C).
    3. Ascensión Barroso & Óscar R. González-López & Ramón Sanguino & María Buenadicha-Mateos, 2018. "Analysis and Evaluation of the Largest 500 Family Firms’ Websites through PLS-SEM Technique," Sustainability, MDPI, vol. 10(2), pages 1-22, February.
    4. Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
    5. Alba Yela Aránega & Clara Gonzalo Montesinos & Raúl Castaño Urueña & Rafael Castaño Sánchez, 2025. "Digitalization intention in entrepreneurs and SMEs: a structural equation model of digital behavior and work-life balance," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-22, December.
    6. Radha Yadav & Dharmendra Kumar & Anil Kumar & Sunil Luthra, 2023. "How does anticipatory trauma reaction and climate‐friendly behaviour make an affect at the individual level? The role of social norms and self‐efficacy," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4028-4045, November.
    7. Chen-Kuo Pai & Tingting Lee & Sangguk Kang, 2021. "Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival," IJERPH, MDPI, vol. 18(17), pages 1-16, September.
    8. Huynh Anh Thu Tran & Yun Seop Hwang & Cheon Yu & Seung Jick Yoo, 2018. "The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions," Sustainability, MDPI, vol. 10(9), pages 1-15, August.
    9. Kashfia Maisha & Sabakun Naher Shetu, 2023. "Influencing factors of e-learning adoption amongst students in a developing country: the post-pandemic scenario in Bangladesh," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    10. Sergio Camisón-Haba & José Antonio Clemente-Almendros & Tomás Gonzalez-Cruz, 2024. "Connecting Human and Information Resources in the Generation of Competitive Advantage," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 19262-19293, December.
    11. Feng Xu & Xuejiao Lin & Shuaishuai Li & Wenxia Niu, 2018. "Is Southern Xinjiang Really Unsafe?," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    12. Luo, Jun & Dey, Bidit L. & Yalkin, Cagri & Sivarajah, Uthayasankar & Punjaisri, Khanyapuss & Huang, Yu-an & Yen, Dorothy A., 2020. "Millennial Chinese consumers' perceived destination brand value," Journal of Business Research, Elsevier, vol. 116(C), pages 655-665.
    13. Francis Osei & Gertrude Agyemang & Collins Kankam-Kwarteng & Ofosu Amofah, 2021. "Customer use of online order for food delivery service: the application of UTAUT2 Model," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 496-514, November.
    14. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
    15. Ezgi Erkmen, 2019. "Managing Restaurant Attributes for Destination Satisfaction: What Goes beyond Food?," Administrative Sciences, MDPI, vol. 9(1), pages 1-11, February.
    16. Tiberius Phillip Mlowosa & Prof. Gwahula Raphael Kimamala (PhD) & Dr. Dionis Ndolage (PhD), 2025. "Factors Determining Financial Retirement Planning of Government Employees: Experience from Tanzania," International Journal of Finance, CARI Journals Limited, vol. 10(6), pages 67-92.
    17. Ladwein, Richard & Sánchez Romero, Andrea Milena, 2021. "The role of trust in the relationship between consumers, producers and retailers of organic food: A sector-based approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    18. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
    19. Rao Yuan & Shaosheng Jin & Wen Lin, 2025. "Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China," Agribusiness, John Wiley & Sons, Ltd., vol. 41(1), pages 260-288, January.
    20. Enrico Ciavolino & Massimo Aria & Jun-Hwa Cheah & José Luis Roldán, 2022. "A tale of PLS Structural Equation Modelling: Episode I— A Bibliometrix Citation Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 164(3), pages 1323-1348, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2029-:d:746551. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.