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Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival

Author

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  • Chen-Kuo Pai

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China)

  • Tingting Lee

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China)

  • Sangguk Kang

    (Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National University, Jukheon-gil 7, Gangneung 25457, Korea)

Abstract

An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local and national levels. As a case of this research, the annual Macau Food Festival was selected to explore relationships among visitors’ perceptions of festival quality, festival value, trust in the festival, visitors’ satisfaction, and behavior intention. Out of 453 questionnaires distributed, 433 questionnaires were valid for data analysis using partial least squares-structural equation modeling. The results showed that festival quality consisting of the sub-dimensions of hospitality, venue, product, convenience, and program have a positive impact on festival value, trust in festival, and festival satisfaction, which in turn affect festival loyalty. Based on these empirical findings, the current study offers practical and theoretical implications for destination management organizations and festival hosts to sustain annual theme-based festivals held at a certain destination such as Macau Food Festival.

Suggested Citation

  • Chen-Kuo Pai & Tingting Lee & Sangguk Kang, 2021. "Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival," IJERPH, MDPI, vol. 18(17), pages 1-16, September.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:17:p:9214-:d:626933
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    References listed on IDEAS

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    Cited by:

    1. Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
    2. Ronald Campoverde-Aguirre & Mauricio Carvache-Franco & Wilmer Carvache-Franco & María Almeida-Cabrera, 2022. "Analysis of the Quality of Service in Gastronomic Festivals," Sustainability, MDPI, vol. 14(21), pages 1-17, November.

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