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Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty

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  • Tanford, Sarah
  • Jung, Shinyong

Abstract

Festivals provide economic, social and cultural benefits to the communities in which they occur, and contribute to event tourism and destination marketing. This research reports a meta-analysis of the festival literature to evaluate the factors that contribute to festival satisfaction and loyalty. Attributes were classified into six categories: activities, authenticity/uniqueness, concessions, environment, escape and socialization. The analysis revealed that festival activities (program, entertainment, thematic activities) and environment (atmosphere, convenience, facilities) are the most important determinants of satisfaction and loyalty. Two perceptions were evaluated: cost/value and service quality. The analysis revealed that cost/value is important for both satisfaction and loyalty, whereas service quality is relatively unimportant. Satisfaction with the festival is strongly related to loyalty. The findings suggest that festival planners should focus on providing an enjoyable program in a comfortable environment at a reasonable price. This strategy will cultivate repeat attendance and stimulate future visits to the festival destination.

Suggested Citation

  • Tanford, Sarah & Jung, Shinyong, 2017. "Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty," Tourism Management, Elsevier, vol. 61(C), pages 209-220.
    • Handle: RePEc:eee:touman:v:61:y:2017:i:c:p:209-220
    DOI: 10.1016/j.tourman.2017.02.005
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    12. Olivera Blagojevic Popovic & Vinko Nikic & Iva Bulatovic & Milica Delibasic, 2018. "Modeling Perceived Quality, Customer Satisfaction and Probability of Guest Returning to the Destination," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 14(1), pages 69-78.
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    20. Vlad Diaconescu & Stefania Tuclea, 2020. "How Interested Young People Are In Film Festivals?," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(1), pages 46-54.

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