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A Review Of Cyber Ethnographic Research: A Research Technique To Analyze Virtual Consumer Communities

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  • Ulun Akturan

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  • Ulun Akturan, 2009. "A Review Of Cyber Ethnographic Research: A Research Technique To Analyze Virtual Consumer Communities," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 23(1+2), pages 1-18.
    • Handle: RePEc:boz:journl:v:23:y:2009:i:1+2:p:1-18
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    File URL: http://www.bujournal.boun.edu.tr/docs/13317357331.Ulun%20Akturan.pdf
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    References listed on IDEAS

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    1. Nelson, Michelle R. & Otnes, Cele C., 2005. "Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards," Journal of Business Research, Elsevier, vol. 58(1), pages 89-95, January.
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