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Empirical Research in International Marketing: 1976–1982

Author

Listed:
  • Gerald Albaum

    (University of Oregon)

  • Robert A Peterson

    (University of Texas at Austin)

Abstract

This paper reviews empirical research in international marketing published during the period 1976–82. The review focuses on what has been researched and how the research has been conducted. This research is evaluated; a cooperative, multidisciplinary empirical research program in international marketing is then proposed.© 1984 JIBS. Journal of International Business Studies (1984) 15, 161–173

Suggested Citation

  • Gerald Albaum & Robert A Peterson, 1984. "Empirical Research in International Marketing: 1976–1982," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 15(1), pages 161-173, March.
    • Handle: RePEc:pal:jintbs:v:15:y:1984:i:1:p:161-173
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    Citations

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    Cited by:

    1. Marc Buelens & Mieke Woestyne & Steven Mestdagh & Dave Bouckenooghe, 2008. "Methodological Issues in Negotiation Research: A State-of-the-Art-Review," Group Decision and Negotiation, Springer, vol. 17(4), pages 321-345, July.
    2. Arslan, Ahmad & Ahokangas, Petri & Haapanen, Lauri & Golgeci, Ismail & Tarba, Shlomo Y. & Bazel-Shoham, Ofra, 2022. "Generational differences in organizational leaders: an interpretive phenomenological analysis of work meaningfulness in the Nordic high-tech organizations," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    3. Ford, John & West, Douglas & Koorank Beheshti, Mohammadali & Luong, Vinh, 2023. "Methodological approaches to cross-cultural/national research in advertising: A review of scholarship published between 1995 and 2022," Journal of Business Research, Elsevier, vol. 167(C).
    4. Harald Trabold, 1995. "Market Spreading versus Market Concentration: The Choice of Export Marketing Strategies Reconsidered," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 64(4), pages 573-589.
    5. Mansour Lotayif, 2016. "Causality Relationships between Main Branding Variables and International Marketing Strategy: Evidence from MNCs in GCC Market," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(1), pages 140-140, December.
    6. Manuel Portugal Ferreira & Dan Li & Stephen Guisinger, 2007. "Is the 'International Business Environment' the Actual Context for IB Research?," Working Papers 2, globADVANTAGE, Polytechnic Institute of Leiria.
    7. Doran, KathleenBrewer, 2002. "Lessons learned in cross-cultural research of Chinese and North American consumers," Journal of Business Research, Elsevier, vol. 55(10), pages 823-829, October.
    8. Ahokangas, Petri & Haapanen, Lauri & Golgeci, Ismail & Arslan, Ahmad & Khan, Zaheer & Kontkanen, Minnie, 2022. "Knowledge sharing dynamics in international subcontracting arrangements: The case of Finnish high-tech SMEs," Journal of International Management, Elsevier, vol. 28(1).
    9. Ferreira, Manuel Portugal & Li, Dan & Guisinger, Stephen & Serra, Fernando A. Ribeiro, 2009. "Será o ambiente internacional de negócios o contexto efetivo para a pesquisa em negócios internacionais?," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 49(3), July.

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