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Market Spreading versus Market Concentration: The Choice of Export Marketing Strategies Reconsidered

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  • Harald Trabold

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  • Harald Trabold, 1995. "Market Spreading versus Market Concentration: The Choice of Export Marketing Strategies Reconsidered," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 64(4), pages 573-589.
    • Handle: RePEc:diw:diwvjh:64-40-1
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    References listed on IDEAS

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    1. Finn Wiedersheim-Paul & Hans C Olson & Lawrence S Welch, 1978. "Pre-Export Activity: The First step in Internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 9(1), pages 47-58, March.
    2. Curtis Eaton, B. & Lipsey, Richard G., 1989. "Product differentiation," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 1, chapter 12, pages 723-768, Elsevier.
    3. Harald Trabold, 1995. "On the Fallacy of Neglecting Firm Size in Assessing Export Marketing Strategies," Discussion Papers of DIW Berlin 109, DIW Berlin, German Institute for Economic Research.
    4. Gerald Albaum & Robert A Peterson, 1984. "Empirical Research in International Marketing: 1976–1982," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 15(1), pages 161-173, March.
    5. Robert G Cooper & Elko J Kleinschmidt, 1985. "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 37-55, March.
    6. R. Schmalensee & R. Willig (ed.), 1989. "Handbook of Industrial Organization," Handbook of Industrial Organization, Elsevier, edition 1, volume 2, number 2.
    7. Culpan, Refik, 1989. "Export behavior of firms: Relevance of firm size," Journal of Business Research, Elsevier, vol. 18(3), pages 207-218, May.
    8. Stan D Reid, 1981. "The Decision-Maker and Export Entry and Expansion," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 12(2), pages 101-112, June.
    9. Rothblum, Uriel G. & Winter, Sidney G., 1985. "Asymptotic behavior of market shares for a stochastic growth model," Journal of Economic Theory, Elsevier, vol. 36(2), pages 352-366, August.
    10. Auquier, Antoine A, 1980. "Sizes of Firms, Exporting Behavior, and the Structure of French Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 29(2), pages 203-218, December.
    11. Ursic, Michael L. & Czinkota, Michael R., 1984. "An experience curve explanation of export expansion," Journal of Business Research, Elsevier, vol. 12(2), pages 159-168, June.
    12. Anthony Venables, 1994. "Integration and the export behaviour of firms: Trade costs, trade volumes and welfare," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 130(1), pages 118-132, March.
    13. Stigler, George J., 1983. "The Organization of Industry," University of Chicago Press Economics Books, University of Chicago Press, number 9780226774329, April.
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    Cited by:

    1. Mihaela Brindusa Tudose & Valentina Diana Rusu, 2015. "Global Competitiveness Of The European Union Member States: Evolution And Perspectives," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
    2. Harald Trabold, 1998. "Integration, trade costs and the export behaviour of firms: Empirical evidence on the venables model," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 134(1), pages 133-139, March.

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