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The export marketing information system: an integration of the extant knowledge

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  • Leonidou, Leonidas C.
  • Theodosiou, Marios

Abstract

This article provides an integrative review of extant knowledge on the export marketing information system, based on input received from 27 studies conducted on the subject. A detailed analysis of research into the constituent parts of the system revealed that this is too atheoretic, fragmented, repetitive, non-programmatic, and inconsistent. Despite these weaknesses, it was concluded that: (a) with the exception of company size, the role of antecedent factors in influencing information behavior is not very clear; (b) the emphasis of export information needs is on customers, competitors, and pricing; (c) information is mainly acquired on a person-to-person basis; (d) the dissemination of information, although superficially examined, tends to be bottom-up and casual (e) proper information utilization enhances the quality of export management decisions, while at the same time satisfying the individual needs of decision makers; and (f) export performance is positively influenced by the synergistic rather than the individual effect of information behavior components.

Suggested Citation

  • Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
  • Handle: RePEc:eee:worbus:v:39:y:2004:i:1:p:12-36
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    Cited by:

    1. CUYVERS, Ludo & DUMONT, Michel & VIVIERS, W. & DE PELSMACKER, Patrick & MULLER, M.-L. & JEGERS, Marc & SAAYMAN, A., "undated". "Export intensity and the competitive intelligence of exporting companies: Evidence from Belgium and South Africa," Working Papers 2006023, University of Antwerp, Faculty of Applied Economics.
    2. Christian Volpe Martincus & Jerónimo Carballo, 2010. "Export Promotion: Heterogeneous Programs and Heterogeneous Effects," IDB Publications (Working Papers) 36759, Inter-American Development Bank.
    3. Bel Hadj Tarek & Ghodbane Adel, 2016. "Business Intelligence versus Entrepreneurial Competitive Intelligence and International Competitiveness of North African SMEs," Journal of International Entrepreneurship, Springer, vol. 14(4), pages 539-561, December.
    4. Leonidou, Leonidas C. & Katsikeas, Constantine S., 2010. "Integrative assessment of exporting research articles in business journals during the period 1960-2007," Journal of Business Research, Elsevier, vol. 63(8), pages 879-887, August.
    5. Ngo, Vi Dung & Janssen, Frank & Leonidou, Leonidas C. & Christodoulides, Paul, 2016. "Domestic institutional attributes as drivers of export performance in an emerging and transition economy," Journal of Business Research, Elsevier, vol. 69(8), pages 2911-2922.
    6. Haahti, Antti & Madupu, Vivekananda & Yavas, Ugur & Babakus, Emin, 2005. "Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises," Journal of World Business, Elsevier, vol. 40(2), pages 124-138, May.
    7. Nguyen, Tho D. & Barrett, Nigel J. & Fletcher, Richard, 2006. "Information internalisation and internationalisation--Evidence from Vietnamese firms," International Business Review, Elsevier, vol. 15(6), pages 682-701, December.
    8. Christian Volpe Martincus & Jerónimo Carballo & Pablo M. Garcia, 2012. "Public programmes to promote firms’ exports in developing countries: are there heterogeneous effects by size categories?," Applied Economics, Taylor & Francis Journals, vol. 44(4), pages 471-491, February.
    9. He, Xinming & Wei, Yingqi, 2011. "Linking market orientation to international market selection and international performance," International Business Review, Elsevier, vol. 20(5), pages 535-546, October.
    10. Christian Volpe Martincus & Jerónimo Carballo, 2010. "Entering new country and product markets: does export promotion help?," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 146(3), pages 437-467, September.
    11. Velez, Maria L. & Sanchez, Jose M. & Florez, Raquel & Alvarez-Dardet, Concha, 2015. "How control system information characteristics affect exporter–intermediary relationship quality," International Business Review, Elsevier, vol. 24(5), pages 812-824.

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