Pre-Export Activity: The First step in Internationalization
In this article we develop a model that stresses the importance of a firm's activities and “pre-export” behavior for the export start. Of special importance in the model are factors such as information, characteristics of the decision-maker, the enterprise environment, and the extra regional expansion of the firm. The model is based both on more “traditional” research in international business and recent development in location theory.© 1978 JIBS. Journal of International Business Studies (1978) 9, 47–58
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Volume (Year): 9 (1978)
Issue (Month): 1 (March)
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