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Export intensity and the competitive intelligence of exporting companies: Evidence from Belgium and South Africa

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  • CUYVERS, Ludo
  • DUMONT, Michel
  • VIVIERS, W.
  • DE PELSMACKER, Patrick
  • MULLER, M.-L.
  • JEGERS, Marc
  • SAAYMAN, A.

Abstract

The present paper investigates into the relationship between Competitive Intelligence (CI) factors, characteristics, information sources, needs, requirements and the export intensity of exporting companies in two distinct samples (Flanders and South Africa). We establish whether there are significant differences between firms, grouped according to export intensity with respect to awareness, use, information sources and attitude towards CI activities. A questionnaire was developed and sent to exporting firms, resulting in a usable sample of 309 South African and 295 Flemish respondents. These firms are grouped according to export intensity, and CI practices between groups are compared. In contrast with some distinct cross-country differences, in both Flanders and South Africa, export intensive firms appear to be more aware and supportive of CI activities than less export intensive firms.

Suggested Citation

  • CUYVERS, Ludo & DUMONT, Michel & VIVIERS, W. & DE PELSMACKER, Patrick & MULLER, M.-L. & JEGERS, Marc & SAAYMAN, A., "undated". "Export intensity and the competitive intelligence of exporting companies: Evidence from Belgium and South Africa," Working Papers 2006023, University of Antwerp, Faculty of Applied Economics.
  • Handle: RePEc:ant:wpaper:2006023
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    1. Finn Wiedersheim-Paul & Hans C Olson & Lawrence S Welch, 1978. "Pre-Export Activity: The First step in Internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 9(1), pages 47-58, March.
    2. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June.
    3. Leonidou, Leonidas C. & Theodosiou, Marios, 2004. "The export marketing information system: an integration of the extant knowledge," Journal of World Business, Elsevier, vol. 39(1), pages 12-36, February.
    4. Ursic, Michael L. & Czinkota, Michael R., 1984. "An experience curve explanation of export expansion," Journal of Business Research, Elsevier, vol. 12(2), pages 159-168, June.
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