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Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs

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  • Ayob, Abu H.
  • Freixanet, Joan

Abstract

This study evaluates the impact of public export promotion programs (EPPs) among small and medium-sized enterprises (SMEs) in Malaysia. Three indicators, level of awareness, frequency of use, and perception of usefulness, were examined according to a firm's export status. The global evaluation suggests that exporters are more frequent users of EPPs and perceive them to be more useful than non-exporters. Nonetheless, both groups demonstrate higher levels of awareness, are frequent users, and perceive the programs relating to export info/knowledge are more usefulness than programs relating to financial assistance. Further analysis also reveals that the frequency of use and the perception of usefulness for most programs are positively related to export experience, but not to export turnover. This study offers insights into the effectiveness of export programs for encouraging export initiation and expansion in an emerging economy.

Suggested Citation

  • Ayob, Abu H. & Freixanet, Joan, 2014. "Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs," Evaluation and Program Planning, Elsevier, vol. 46(C), pages 38-46.
    • Handle: RePEc:eee:epplan:v:46:y:2014:i:c:p:38-46
    DOI: 10.1016/j.evalprogplan.2014.05.005
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    4. Rakićević, Zoran & Omerbegović-Bijelović, Jasmina & Lečić-Cvetković, Danica, 2016. "A model for effective planning of SME support services," Evaluation and Program Planning, Elsevier, vol. 54(C), pages 30-40.
    5. Abu Ayob & Shamshubaridah Ramlee & Aisyah Abdul Rahman, 2015. "Financial factors and export behavior of small and medium-sized enterprises in an emerging economy," Journal of International Entrepreneurship, Springer, vol. 13(1), pages 49-66, March.
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    7. Valeska V. Geldres-Weiss & Javier A. Carrasco-Roa, 2016. "Impact evaluation of national export promotion programs on export firms using contrast groups," International Journal of Export Marketing, Inderscience Enterprises Ltd, vol. 1(1), pages 77-95.
    8. Nathalie Belhoste & Rachel Bocquet & Veronique Favre-Bonté & Frédéric Bally, 2019. "How do SMEs use support services during their internationalisation process: A comparative study of French traditional SMEs and INVs in Asia," Grenoble Ecole de Management (Post-Print) hal-02380381, HAL.
    9. María del Carmen Galera-Quiles & Laura Piedra-Muñoz & Emilio Galdeano-Gómez & Angel Carreño-Ortega, 2021. "A Review of Eco-Innovations and Exports Interrelationship, with Special Reference to International Agrifood Supply Chains," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
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