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Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies


  • F H Rolf Seringhaus

    (Wilfrid Laurier University)

  • Guenther Botschen

    (University of Innsbruck)


Export promotion systems in Canada and Austria are contrasted and their services evaluated from a company perspective. The Canadian system is government-based, while the Austrian one operates in the private sector. Apart from the philosophy under which these export support systems operate, they differ also in strategic orientation. A survey of stratified samples of exporters in Canada (271) and Austria (312) shows significant differences in perceived usefulness of services given similar exporters needs. Companies desire more tailored support as well as greater involvement of private sector institutions which are not currently providing export support. Overall, Austrian companies appear more inclined to use export support and generally seem more willing to acquire exporting know-how externally compared to Canadian firms. Conclusions are offered with respect to improving the respective export promotion systems.© 1991 JIBS. Journal of International Business Studies (1991) 22, 115–133

Suggested Citation

  • F H Rolf Seringhaus & Guenther Botschen, 1991. "Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(1), pages 115-133, March.
  • Handle: RePEc:pal:jintbs:v:22:y:1991:i:1:p:115-133

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    Cited by:

    1. Johannes Van Biesebroeck & Jozef Konings & Christian Volpe Martincus, 2016. "Did export promotion help firms weather the crisis?," Economic Policy, CEPR;CES;MSH, vol. 31(88), pages 653-702.
    2. Ciravegna, Luciano & Majano, Sara B. & Zhan, Ge, 2014. "The inception of internationalization of small and medium enterprises: The role of activeness and networks," Journal of Business Research, Elsevier, vol. 67(6), pages 1081-1089.
    3. Vargas Da Cruz,Marcio Jose, 2014. "Do export promotion agencies promote new exporters ?," Policy Research Working Paper Series 7004, The World Bank.
    4. Sharmistha Bagchi-Sen, 1999. "The Small and Medium Sized Exporters' Problems: An Empirical Analysis of Canadian Manufacturers," Regional Studies, Taylor & Francis Journals, vol. 33(3), pages 231-245.
    5. Grumiller, Jan & Raza, Werner G., 2019. "Import promotion as an instrument of development cooperation: Lessons from European experiences for Austrian development cooperation," Briefing Papers 22, Österreichische Forschungsstiftung für Internationale Entwicklung (ÖFSE) / Austrian Foundation for Development Research.
    6. Preece, Stephen B. & Miles, Grant & Baetz, Mark C., 1999. "Explaining the international intensity and global diversity of early-stage technology-based firms," Journal of Business Venturing, Elsevier, vol. 14(3), pages 259-281, May.
    7. Wilkinson, Timothy J. & Brouthers, Lance Eliot, 2000. "An Evaluation of State Sponsored Promotion Programs," Journal of Business Research, Elsevier, vol. 47(3), pages 229-236, March.
    8. Ayob, Abu H. & Freixanet, Joan, 2014. "Insights into public export promotion programs in an emerging economy: The case of Malaysian SMEs," Evaluation and Program Planning, Elsevier, vol. 46(C), pages 38-46.
    9. Moons, S.J.V. & van Bergeijk, P.A.G., 2013. "A meta-analysis of economic diplomacy and its effect on international economic flows," ISS Working Papers - General Series 50074, International Institute of Social Studies of Erasmus University Rotterdam (ISS), The Hague.
    10. Bianchi, Constanza & Wickramasekera, Rumintha, 2016. "Antecedents of SME export intensity in a Latin American Market," Journal of Business Research, Elsevier, vol. 69(10), pages 4368-4376.
    11. Gripsrud, Geir & Benito, Gabriel R. G., 1995. "Promoting imports from developing countries: A marketing perspective," Journal of Business Research, Elsevier, vol. 32(2), pages 141-148, February.
    12. Imtiaz Ahmad, 2015. "The Value of Export Incentives," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 20(2), pages 99-127, July-Dec.
    13. Wilkinson, Timothy & Brouthers, Lance Eliot, 2006. "Trade promotion and SME export performance," International Business Review, Elsevier, vol. 15(3), pages 233-252, June.
    14. Joan Freixanet & Gemma Renart & Alex Rialp-Criado, 2018. "The Impact of Managers’ Global Orientation on SME Export and Economic Performance," Management International Review, Springer, vol. 58(4), pages 571-604, August.
    15. Tetiana Tsyhankova & Iryna Bezverkha, 2017. "Transformation Of Ukraine'S Commercial Diplomacy: Reshaping The Model," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
    16. Freixanet, Joan, 2012. "Export promotion programs: Their impact on companies’ internationalization performance and competitiveness," International Business Review, Elsevier, vol. 21(6), pages 1065-1086.
    17. Lederman, Daniel & Olarreaga, Marcelo & Payton, Lucy, 2006. "Export promotion agencies : what works and what doesn't," Policy Research Working Paper Series 4044, The World Bank.
    18. Joan Freixanet, 2014. "Innovation and internationalization: relationship and implications for management and public policy," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 2(2), pages 57-75, December.

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