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Marketing: a critical realist approach


  • Easton, Geoff


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  • Easton, Geoff, 2002. "Marketing: a critical realist approach," Journal of Business Research, Elsevier, vol. 55(2), pages 103-109, February.
  • Handle: RePEc:eee:jbrese:v:55:y:2002:i:2:p:103-109

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    References listed on IDEAS

    1. Hunt, Shelby D, 1991. " Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 32-44, June.
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    1. repec:eee:jbrese:v:82:y:2018:i:c:p:149-159 is not listed on IDEAS
    2. Davis, Donna F. & Golicic, Susan L. & Boerstler, Courtney N. & Choi, Sunny & Oh, Hanmo, 2013. "Does marketing research suffer from methods myopia?," Journal of Business Research, Elsevier, vol. 66(9), pages 1245-1250.
    3. repec:spr:amsrev:v:2:y:2012:i:1:d:10.1007_s13162-012-0023-8 is not listed on IDEAS
    4. Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
    5. Mingers, John, 2015. "Helping business schools engage with real problems: The contribution of critical realism and systems thinking," European Journal of Operational Research, Elsevier, vol. 242(1), pages 316-331.
    6. Mouzas, Stefanos, 2006. "Efficiency versus effectiveness in business networks," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1124-1132, October.

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