Marketing: a critical realist approach
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References listed on IDEAS
- Hunt, Shelby D, 1991. " Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapproachement," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 32-44, June.
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- repec:eee:jbrese:v:82:y:2018:i:c:p:149-159 is not listed on IDEAS
- Davis, Donna F. & Golicic, Susan L. & Boerstler, Courtney N. & Choi, Sunny & Oh, Hanmo, 2013. "Does marketing research suffer from methods myopia?," Journal of Business Research, Elsevier, vol. 66(9), pages 1245-1250.
- repec:spr:amsrev:v:2:y:2012:i:1:d:10.1007_s13162-012-0023-8 is not listed on IDEAS
- Mingers, John, 2015. "Helping business schools engage with real problems: The contribution of critical realism and systems thinking," European Journal of Operational Research, Elsevier, vol. 242(1), pages 316-331.
- Mouzas, Stefanos, 2006. "Efficiency versus effectiveness in business networks," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1124-1132, October.
- Hubbard, Raymond & Lindsay, R. Murray, 2013. "From significant difference to significant sameness: Proposing a paradigm shift in business research," Journal of Business Research, Elsevier, vol. 66(9), pages 1377-1388.
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