Qualifying the importance of findings
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- Johnson, Eric J, 2001. " Digitizing Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 28(2), pages 331-36, September.
- Armstrong, J. Scott, 2003.
"Discovery and communication of important marketing findings: Evidence and proposals,"
Journal of Business Research,
Elsevier, vol. 56(1), pages 69-84, January.
- JS Armstrong, 2004. "Discovery and Communication of Important Marketing Findings: Evidence and Proposals," General Economics and Teaching 0412011, EconWPA.
- Hubbard, Raymond & Vetter, Daniel E., 1996. "An empirical comparison of published replication research in accounting, economics, finance, management, and marketing," Journal of Business Research, Elsevier, vol. 35(2), pages 153-164, February.
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