Golder's historical method in research in marketing
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- Spears, Nancy & Amos, Clinton, 2014. "Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising," Journal of Business Research, Elsevier, vol. 67(4), pages 441-448.
- Pal, John & Medway, Dominic & Byrom, John, 2011. "Deconstructing the notion of blame in corporate failure," Journal of Business Research, Elsevier, vol. 64(10), pages 1043-1051, October.
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KeywordsHistorical method Market share stability Surprising findings Seminal article;
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