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Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications"

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  • Emile, Renu

Abstract

This paper offers a retrospection of the impact of Wallendorf & Brucks' (W&Bs') (1993) contribution. The present article considers W&Bs' contributions to theory and research and uses citation analyses to consider W&Bs' impact in the literature. The number of citation references indicates that the article has substantial impact on introspection scholarship. An analysis of the contents of references confirms W&Bs' unique importance to introspection theory and research. W&Bs' influence on introspection studies is diverse and substantive, spanning a wide range of topics that W&B explicate. These contributions move W&B from noteworthy scholarship to seminal status in its contributions to introspection research.

Suggested Citation

  • Emile, Renu, 2011. "Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications"," Journal of Business Research, Elsevier, vol. 64(2), pages 194-198, February.
    • Handle: RePEc:eee:jbrese:v:64:y:2011:i:2:p:194-198
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    References listed on IDEAS

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    Cited by:

    1. Brown, Stephen, 2012. "Wake up and smell the coffin: An introspective obituary," Journal of Business Research, Elsevier, vol. 65(4), pages 461-466.

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