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A Role for Poetry in Consumer Research

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  • Sherry, John F, Jr
  • Schouten, John W

Abstract

Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher-poets to illustrate how the writing and close reading of poetry can take us directly to the heart of consumption. Our essay is intended to provide a philosophical basis for the inclusion of poetry between the covers of this journal. Copyright 2002 by the University of Chicago.

Suggested Citation

  • Sherry, John F, Jr & Schouten, John W, 2002. "A Role for Poetry in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(2), pages 218-234, September.
    • Handle: RePEc:oup:jconrs:v:29:y:2002:i:2:p:218-34
    DOI: 10.1086/341572
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    Cited by:

    1. Brown, Stephen & Wijland, Roel, 2015. "Profit from poetry: Bards, brands, and burnished bottom lines," Business Horizons, Elsevier, vol. 58(5), pages 551-561.
    2. Gillian Pritchett, 2014. "Can Poetry be of Value in the World of Business?," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 54-57.
    3. Emile, Renu, 2011. "Retrospection on the impact of Wallendorf and Brucks' "Introspection in consumer research: Implementation and implications"," Journal of Business Research, Elsevier, vol. 64(2), pages 194-198, February.
    4. Pritchett Gillian, 2014. "Poetry and the World of Business – An Exploration," CRIS - Bulletin of the Centre for Research and Interdisciplinary Study, Sciendo, vol. 2014(2), pages 51-62, December.
    5. Abela, Andrew V., 2014. "Appealing to the imagination: Effective and ethical marketing of religion," Journal of Business Research, Elsevier, vol. 67(2), pages 50-58.
    6. Rojas Gaviria, Pilar, 2016. "Oneself for another: The construction of intimacy in a world of strangers," Journal of Business Research, Elsevier, vol. 69(1), pages 83-93.
    7. McIntyre, Charles, 2011. "News from somewhere: The poetics of Baby Boomer and Generation Y music consumers in tracking a retail revolution," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 141-151.
    8. Joel Hietanen & Antti Sihvonen, 2021. "Catering to Otherness: Levinasian Consumer Ethics at Restaurant Day," Journal of Business Ethics, Springer, vol. 168(2), pages 261-276, January.
    9. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.

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