Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography
While multi-sited ethnography has been gaining attention increasingly in consumer studies, the presence of geographically dispersed researchers from different cultural backgrounds poses methodological questions we are not fully equipped to handle. Relying on an extensive literature review and abductive reasoning originated by our investigation of desire and imagination in urban transformation, we propose xenoheteroglossic autoethnography (XHAE) as a form of ethnographically-driven introspection by researchers from multiple countries with diverse cultural backgrounds. Our method is discussed in terms of cultural entrée within and beyond the self, gathering and documenting data, analyzing and communicating data, and ensuring research trustworthiness. The current study helps position the technique beyond the epistemological and methodological disputes that have surrounded the use of introspection in consumer research, and researcher introspection in particular. We investigate how researcher introspection at the onset of and during multi-sited research projects can improve researchers' reflexivity and enhance multi-sited ethnography trustworthiness.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gould, Stephen J, 1991. " The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 194-207, September.
- Belk, Russell W & Ger, Guliz & Askegaard, Soren, 2003. " The Fire of Desire: A Multisited Inquiry into Consumer Passion," Journal of Consumer Research, University of Chicago Press, vol. 30(3), pages 326-51, December.
- Dannie Kjeldgaard & Sren Askegaard, 2006. "The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference," Journal of Consumer Research, University of Chicago Press, vol. 33(2), pages 231-247, 07.
- Gould, Stephen J, 1995. " Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments," Journal of Consumer Research, University of Chicago Press, vol. 21(4), pages 719-22, March.
- Dubois, Anna & Gadde, Lars-Erik, 2002. "Systematic combining: an abductive approach to case research," Journal of Business Research, Elsevier, vol. 55(7), pages 553-560, July.
- Levy, Sidney J, 1996. " Stalking the Amphisbaena," Journal of Consumer Research, University of Chicago Press, vol. 23(3), pages 163-76, December.
- Wallendorf, Melanie & Brucks, Merrie, 1993. " Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, University of Chicago Press, vol. 20(3), pages 339-59, December.
- Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:483-489. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.