Postmodern paradoxes in Thai-Asian consumer identity
Much research on consumption and identity is framed by a Western perspective, and cast in terms of the de-coupling of identity from class within a fluid postmodern consumer culture. Little of this work engages with the subjective Asian experience in a cross-cultural context. We explore this theme through an inter-subjective, introspective analysis based on the jointly reconstructed experiences of the first author, a Thai national living and working in the UK for 8years, and her UK born-husband and co-researcher. The study feeds into research areas focusing on identity dilemmas faced by immigrants to the West, and on Asian culture and religion in relation to Western modes of consumption. Our analysis shows that consumption acts as a site for exposing both cross- and intra-cultural dilemmas of identity, and also for resolving them.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gould, Stephen J, 1991. " The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 194-207, September.
- Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
- Holt, Douglas B, 2002. " Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, Oxford University Press, vol. 29(1), pages 70-90, June.
- Gould, Stephen J, 1995. " Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments," Journal of Consumer Research, Oxford University Press, vol. 21(4), pages 719-22, March.
- Ritson, Mark & Elliott, Richard, 1999. " The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 260-77, December.
- Firat, A Fuat & Venkatesh, Alladi, 1995. " Liberatory Postmodernism and the Reenchantment of Consumption," Journal of Consumer Research, Oxford University Press, vol. 22(3), pages 239-67, December.
- Wallendorf, Melanie & Brucks, Merrie, 1993. " Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 339-59, December.
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 132-40, September.
- Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Oxford University Press, vol. 31(4), pages 868-882, 03.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:490-496. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If references are entirely missing, you can add them using this form.