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The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue

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  • Gould, Stephen J.

Abstract

Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought exercises. What I find grounded in the texts of the submitted papers as thematic data is an emergent (rebranded) perspective on introspection which I call, Consumer Introspection Theory (CIT). I relate CIT as a paradigm to different forms of research: Consumer Culture Theory (CCT), critical marketing and experimental research. I also further elaborate how it functions in terms of single versus multiple person introspection, autoethnography and other practice variations; narrative versus metacognitive introspection; grounded versus hypothesis-driven introspection and introspective thought exercises.

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  • Gould, Stephen J., 2012. "The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue," Journal of Business Research, Elsevier, vol. 65(4), pages 453-460.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:453-460
    DOI: 10.1016/j.jbusres.2011.02.010
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    References listed on IDEAS

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    1. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
    2. Gould, Stephen J, 1995. "Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(4), pages 719-722, March.
    3. Earl, Peter E., 2001. "Simon's travel theorem and the demand for live music," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 335-358, June.
    4. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    5. Gould, Stephen J, 1991. "The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 194-207, September.
    6. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
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    Cited by:

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    4. Peñaloza, Lisa, 2018. "Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future," Journal of Business Research, Elsevier, vol. 82(C), pages 273-280.
    5. Marie-Noelle Albert & Nancy Michaud, 2016. "From Disillusion to the Development of Professional Judgment," SAGE Open, , vol. 6(4), pages 21582440166, December.
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    7. Marie-Noëlle Albert & Marie-Michèle Couture, 2013. "The Support to an Entrepreneur," SAGE Open, , vol. 3(2), pages 21582440134, June.

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