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The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue

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  • Gould, Stephen J.

Abstract

Introspection in its various forms, names, paradigmatic controversies and especially its power for insight has earned its place as a topic for a special issue. Here, I introduce this issue in terms of the introspections it contains and introspect a bit myself mainly through introspective thought exercises. What I find grounded in the texts of the submitted papers as thematic data is an emergent (rebranded) perspective on introspection which I call, Consumer Introspection Theory (CIT). I relate CIT as a paradigm to different forms of research: Consumer Culture Theory (CCT), critical marketing and experimental research. I also further elaborate how it functions in terms of single versus multiple person introspection, autoethnography and other practice variations; narrative versus metacognitive introspection; grounded versus hypothesis-driven introspection and introspective thought exercises.

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  • Gould, Stephen J., 2012. "The emergence of Consumer Introspection Theory (CIT): Introduction to a JBR special issue," Journal of Business Research, Elsevier, vol. 65(4), pages 453-460.
  • Handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:453-460 DOI: 10.1016/j.jbusres.2011.02.010
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    References listed on IDEAS

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    1. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
    2. Gould, Stephen J, 1995. " Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments," Journal of Consumer Research, Oxford University Press, vol. 21(4), pages 719-722, March.
    3. Earl, Peter E., 2001. "Simon's travel theorem and the demand for live music," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 335-358, June.
    4. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. " Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 133-146, September.
    5. Gould, Stephen J, 1991. " The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 194-207, September.
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    Cited by:

    1. repec:eee:jbrese:v:82:y:2018:i:c:p:273-280 is not listed on IDEAS
    2. Takhar-Lail, Amandeep & Chitakunye, Pepukayi, 2015. "Reflexive introspection: Methodological insights from four ethnographic studies," Journal of Business Research, Elsevier, vol. 68(11), pages 2383-2394.
    3. repec:spr:humman:v:2:y:2017:i:1:d:10.1007_s41463-017-0024-8 is not listed on IDEAS

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