Background music pleasure and store evaluation: intensity effects and psychological mechanisms
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- Holbrook, Morris B & Schindler, Robert M, 1989. " Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 119-24, June.
- Macinnis, Deborah J & Park, C Whan, 1991. " The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 161-73, September.
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