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Engaging consumer through the storefront: Evidences from integrating interactive technologies

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  • Pantano, Eleonora

Abstract

Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies.

Suggested Citation

  • Pantano, Eleonora, 2016. "Engaging consumer through the storefront: Evidences from integrating interactive technologies," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 149-154.
    • Handle: RePEc:eee:joreco:v:28:y:2016:i:c:p:149-154
    DOI: 10.1016/j.jretconser.2015.09.007
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    References listed on IDEAS

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    Cited by:

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    2. Sahi, Gurjeet Kaur & Devi, Rita & Gupta, Mahesh C. & Cheng, T.C.E., 2022. "Assessing co-creation based competitive advantage through consumers’ need for differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Meents, Selmar & Verhagen, Tibert & Merikivi, Jani & Weltevreden, Jesse, 2020. "Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
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    6. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Sorace, Stefano & Iazzolino, Gianpaolo, 2017. "Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 88-94.
    7. Willems, Kim & Smolders, Annelien & Brengman, Malaika & Luyten, Kris & Schöning, Johannes, 2017. "The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 228-242.
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    9. Patel, Pankaj C. & Pearce, John A., 2018. "The survival consequences of intellectual property for retail ventures," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 77-84.
    10. Chang, Yu-Wei & Chen, Jiahe, 2021. "What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    11. Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
    12. Horstmann, Felix, 2017. "Measuring the shopper's attitude toward the point of sale display: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 112-123.
    13. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    14. Alexander, Bethan & Kent, Anthony, 2022. "Change in technology-enabled omnichannel customer experiences in-store," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

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