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Strategies in a dynamic marketplace: A case study in the airline industry

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  • Kangis, Peter
  • O'Reilly, M. Dolores

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  • Kangis, Peter & O'Reilly, M. Dolores, 2003. "Strategies in a dynamic marketplace: A case study in the airline industry," Journal of Business Research, Elsevier, vol. 56(2), pages 105-111, February.
  • Handle: RePEc:eee:jbrese:v:56:y:2003:i:2:p:105-111
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    Cited by:

    1. Akamavi, Raphaël K. & Mohamed, Elsayed & Pellmann, Katharina & Xu, Yue, 2015. "Key determinants of passenger loyalty in the low-cost airline business," Tourism Management, Elsevier, vol. 46(C), pages 528-545.
    2. Anna Mazurek-Kusiak & Joanna Hawlena & Agata Kobylka, 2019. "Model of Polish Market of Passenger Air Services in the Conditions of EU Standards," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 417-427.
    3. Natalia Vila & Manuel Córcoles, 2011. "Yield Management and Airline Strategic Groups," Tourism Economics, , vol. 17(2), pages 261-278, April.
    4. Nucciarelli, Alberto & Gastaldi, Massimo, 2009. "Collaboration in the airport business through the development of an IT platform," International Journal of Production Economics, Elsevier, vol. 121(2), pages 562-573, October.
    5. Chiambaretto, Paul & Combe, Emmanuel, 2023. "Business model hybridization but heterogeneous economic performance: Insights from low-cost and legacy carriers in Europe," Transport Policy, Elsevier, vol. 136(C), pages 83-97.
    6. John Francis O’Connell & David Connolly, 2017. "The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline," Tourism Economics, , vol. 23(6), pages 1296-1320, September.

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