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East-West consumer confidence and accuracy in memory for product information

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  • Cowley, Elizabeth

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  • Cowley, Elizabeth, 2002. "East-West consumer confidence and accuracy in memory for product information," Journal of Business Research, Elsevier, vol. 55(11), pages 915-921, November.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:11:p:915-921
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    References listed on IDEAS

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    1. Burke, Raymond R & Srull, Thomas K, 1988. "Competitive Interference and Consumer Memory for Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 55-68, June.
    2. Tse, David K & Belk, Russell W & Zhou, Nan, 1989. "Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 457-472, March.
    3. Biehal, Gabriel & Chakravarti, Dipankar, 1986. "Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 382-405, March.
    4. Huffman, Cynthia & Houston, Michael J, 1993. "Goal-Oriented Experiences and the Development of Knowledge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 190-207, September.
    5. Schmitt, Bernd H & Zhang, Shi, 1998. "Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 108-122, September.
    6. Berger, Ida E & Mitchell, Andrew A, 1989. "The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 269-279, December.
    7. Schmitt, Bernd H & Pan, Yigang & Tavassoli, Nader T, 1994. "Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 419-431, December.
    8. Pieters, R. & Verplanken, B., 1995. "Intention-Behaviour consistency : Effects of consideration set size, involvement and need for cognition," Other publications TiSEM 3c86be3d-66f5-4f17-abc0-3, Tilburg University, School of Economics and Management.
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    1. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.

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