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Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

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  • Morgan, Neil A.
  • Clark, Bruce H.
  • Gooner, Rich

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  • Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:5:p:363-375
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    References listed on IDEAS

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