Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
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- Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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- Bhargava, Mukesh & Dubelaar, Chris & Ramaswami, Sridhar, 1994. "Reconciling diverse measures of performance : A conceptual framework and test of a methodology," Journal of Business Research, Elsevier, vol. 31(2-3), pages 235-246.
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- William G. Ouchi, 1979. "A Conceptual Framework for the Design of Organizational Control Mechanisms," Management Science, INFORMS, vol. 25(9), pages 833-848, September.
- Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
- Herremans, Irene M. & Ryans, John Jr., 1995. "The case for better measurement and reporting of marketing performance," Business Horizons, Elsevier, vol. 38(5), pages 51-60.
- Kathleen M. Eisenhardt, 1985. "Control: Organizational and Economic Approaches," Management Science, INFORMS, vol. 31(2), pages 134-149, February.
- Govindarajan, V., 1984. "Appropriateness of accounting data in performance evaluation: An empirical examination of environmental uncertainty as an intervening variable," Accounting, Organizations and Society, Elsevier, vol. 9(2), pages 125-135, June.
- Dunn, Mark G. & Norburn, David & Birley, Sue, 1994. "The impact of organizational values, goals, and climate on marketing effectiveness," Journal of Business Research, Elsevier, vol. 30(2), pages 131-141, June.
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