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Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

  • Morgan, Neil A.
  • Clark, Bruce H.
  • Gooner, Rich
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-44MX88P-C/2/d760305046bd97cb1d5ed78405646b71
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 55 (2002)
    Issue (Month): 5 (May)
    Pages: 363-375

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    Handle: RePEc:eee:jbrese:v:55:y:2002:i:5:p:363-375
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Bhargava, Mukesh & Dubelaar, Chris & Ramaswami, Sridhar, 1994. "Reconciling diverse measures of performance : A conceptual framework and test of a methodology," Journal of Business Research, Elsevier, vol. 31(2-3), pages 235-246.
    2. Bruce H. Clark & David B. Montgomery, 1998. "Deterrence, Reputations, and Competitive Cognition," Management Science, INFORMS, vol. 44(1), pages 62-82, January.
    3. Govindarajan, V., 1984. "Appropriateness of accounting data in performance evaluation: An empirical examination of environmental uncertainty as an intervening variable," Accounting, Organizations and Society, Elsevier, vol. 9(2), pages 125-135, June.
    4. Arie Y. Lewin & John W. Minton, 1986. "Determining Organizational Effectiveness: Another Look, and an Agenda for Research," Management Science, INFORMS, vol. 32(5), pages 514-538, May.
    5. Govindarajan, V. & Gupta, Anil K., 1985. "Linking control systems to business unit strategy: impact on performance," Accounting, Organizations and Society, Elsevier, vol. 10(1), pages 51-66, January.
    6. Dunn, Mark G. & Norburn, David & Birley, Sue, 1994. "The impact of organizational values, goals, and climate on marketing effectiveness," Journal of Business Research, Elsevier, vol. 30(2), pages 131-141, June.
    7. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    8. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    9. William G. Ouchi, 1979. "A Conceptual Framework for the Design of Organizational Control Mechanisms," Management Science, INFORMS, vol. 25(9), pages 833-848, September.
    10. Herremans, Irene M. & Ryans, John Jr., 1995. "The case for better measurement and reporting of marketing performance," Business Horizons, Elsevier, vol. 38(5), pages 51-60.
    11. Kathleen M. Eisenhardt, 1985. "Control: Organizational and Economic Approaches," Management Science, INFORMS, vol. 31(2), pages 134-149, February.
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