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Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

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  • Kavanoor, Sukumar
  • Grewal, Dhruv
  • Blodgett, Jeff

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  • Kavanoor, Sukumar & Grewal, Dhruv & Blodgett, Jeff, 1997. "Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions," Journal of Business Research, Elsevier, vol. 40(3), pages 219-227, November.
    • Handle: RePEc:eee:jbrese:v:40:y:1997:i:3:p:219-227
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    References listed on IDEAS

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    1. Goodstein, Ronald C, 1993. "Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 87-99, June.
    2. Ford, Gary T & Smith, Darlene B & Swasy, John L, 1990. "Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 433-441, March.
    3. Stayman, Douglas M & Alden, Dana L & Smith, Karen H, 1992. "Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 240-255, September.
    4. Goldberg, Marvin E & Hartwick, Jon, 1990. "The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 172-179, September.
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    5. Pillai, Kishore Gopalakrishna & Goldsmith, Ronald E., 2008. "How brand attribute typicality and consumer commitment moderate the influence of comparative advertising," Journal of Business Research, Elsevier, vol. 61(9), pages 933-941, September.
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