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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions

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  • Kumar, V.
  • Pereira, Arun

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  • Kumar, V. & Pereira, Arun, 1997. "Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions," Journal of Business Research, Elsevier, vol. 40(1), pages 1-13, September.
    • Handle: RePEc:eee:jbrese:v:40:y:1997:i:1:p:1-13
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    References listed on IDEAS

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    1. Foekens, Eijte W. & Leeflang, Peter S. H. & Wittink, Dick R., 1994. "A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation," International Journal of Forecasting, Elsevier, vol. 10(2), pages 245-261, September.
    2. Magid M. Abraham & Leonard M. Lodish, 1993. "An Implemented System for Improving Promotion Productivity Using Store Scanner Data," Marketing Science, INFORMS, vol. 12(3), pages 248-269.
    3. Greg M. Allenby & Peter E. Rossi, 1991. "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, INFORMS, vol. 10(3), pages 185-204.
    4. Ruth N. Bolton, 1989. "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, INFORMS, vol. 8(2), pages 153-169.
    5. Rajiv Lal & V. Padmanabhan, 1995. "Competitive Response and Equilibria," Marketing Science, INFORMS, vol. 14(3_supplem), pages 101-108.
    6. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
    7. Gerard J. Tellis & Fred S. Zufryden, 1995. "Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?," Marketing Science, INFORMS, vol. 14(3), pages 271-299.
    8. Aradhna Krishna, 1994. "The Impact of Dealing Patterns on Purchase Behavior," Marketing Science, INFORMS, vol. 13(4), pages 351-373.
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    Cited by:

    1. Kumar, V. & Madan, Vibhas & Srinivasan, Srini S., 2004. "Price discounts or coupon promotions: does it matter?," Journal of Business Research, Elsevier, vol. 57(9), pages 933-941, September.

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