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Price-tier competition: Distinguishing between intertier competition and intratier competition


  • Sivakumar, K.


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  • Sivakumar, K., 2003. "Price-tier competition: Distinguishing between intertier competition and intratier competition," Journal of Business Research, Elsevier, vol. 56(12), pages 947-959, December.
  • Handle: RePEc:eee:jbrese:v:56:y:2003:i:12:p:947-959

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    References listed on IDEAS

    1. Simonson, Itamar, 1989. " Choice Based on Reasons: The Case of Attraction and Compromise Effects," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 158-174, September.
    2. Greg M. Allenby & Peter E. Rossi, 1991. "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, INFORMS, vol. 10(3), pages 185-204.
    3. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    4. Bart J. Bronnenberg & Luc Wathieu, 1996. "Asymmetric Promotion Effects and Brand Positioning," Marketing Science, INFORMS, pages 379-394.
    5. Robert C. Blattberg & Kenneth J. Wisniewski, 1989. "Price-Induced Patterns of Competition," Marketing Science, INFORMS, vol. 8(4), pages 291-309.
    6. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    7. Sivakumar, K., 1995. "Quality-tier competition and optimal pricing," Journal of Business Research, Elsevier, vol. 33(3), pages 251-260, July.
    8. Bruce G. S. Hardie & Eric J. Johnson & Peter S. Fader, 1993. "Modeling Loss Aversion and Reference Dependence Effects on Brand Choice," Marketing Science, INFORMS, vol. 12(4), pages 378-394.
    9. Winer, Russell S, 1986. " A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 250-256, September.
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    Cited by:

    1. repec:pal:jorsoc:v:60:y:2009:i:1:d:10.1057_palgrave.jors.2602524 is not listed on IDEAS
    2. Csilla Horváth & Dennis Fok, 2013. "Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions," Marketing Science, INFORMS, vol. 32(1), pages 127-152, July.

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