IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v37y1996i3p225-232.html

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Author

Listed:
  • Carlson, Les
  • Grove, Stephen J.
  • Laczniak, Russell N.
  • Kangun, Norman

Abstract

No abstract is available for this item.

Suggested Citation

  • Carlson, Les & Grove, Stephen J. & Laczniak, Russell N. & Kangun, Norman, 1996. "Does environmental advertising reflect integrated marketing communications?: An empirical investigation," Journal of Business Research, Elsevier, vol. 37(3), pages 225-232, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:225-232
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(96)00073-2
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    2. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
    2. Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    3. Juan Felipe Reyes‐Rodríguez & John Parm Ulhøi, 2022. "Justifying environmental sustainability in small‐ and medium‐sized enterprises: An analysis of complementary assets in the printing industry," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 59-75, January.
    4. Ma, Yuan & Wang, Haiying, 2025. "The interaction effect of green advertising appeal and monetary resource perception on consumers’ green purchase intention," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 118(C).
    5. Ramirez, Edward, 2013. "Consumer-defined sustainably-oriented firms and factors influencing adoption," Journal of Business Research, Elsevier, vol. 66(11), pages 2202-2209.
    6. Chun-Shuo Chen & Chih-Ching Yu & Kuan-Yu Tu, 2023. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments," Sustainability, MDPI, vol. 15(24), pages 1-15, December.
    7. Bruce Wayne Clemens & Maria Papadakis, 2008. "Environmental management and strategy in the face of regulatory intensity: radioactive contamination in the US steel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 17(8), pages 480-492, December.
    8. Lizbeth Salgado-Beltrán & Joel Enrique Espejel-Blanco & Luis Felipe Beltrán-Morales, 2012. "Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers," MIC 2012: Managing Transformation with Creativity; Proceedings of the 13th International Conference, Budapest, 22–24 November 2012 [Selected Papers],, University of Primorska, Faculty of Management Koper.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Catherine Sundling & Mats E. Nilsson & Sara Hellqvist & Leslie R. Pendrill & Ragne Emardson & Birgitta Berglund, 2016. "Travel behaviour change in old age: the role of critical incidents in public transport," European Journal of Ageing, Springer, vol. 13(1), pages 75-83, March.
    2. Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni, 2017. "The employability of marketing graduates in the era of digitalisation and globalisation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 103-124.
    3. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    4. Tony Cooper & Constantino Stavros & Angela R. Dobele, 2019. "The levers of engagement: an exploration of governance in an online brand community," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 240-254, May.
    5. Pullig, Chris & Maxham, James III & Hair, Joseph Jr., 2002. "Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity," Journal of Business Research, Elsevier, vol. 55(5), pages 401-415, May.
    6. Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
    7. Chilombo, Andrew & Van Der Horst, Dan, 2021. "Livelihoods and coping strategies of local communities on previous customary land in limbo of commercial agricultural development: Lessons from the farm block program in Zambia," Land Use Policy, Elsevier, vol. 104(C).
    8. Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    9. C. Madhavaiah & Irfan Bashir & Syed Irfan Shafi, 2012. "Defining Cloud Computing in Business Perspective: A Review of Research," Vision, , vol. 16(3), pages 163-173, September.
    10. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "Why we buy? Modeling consumer selection of referents," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 24-36.
    11. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    12. Alice Mazzucchelli & Roberto Chierici & Francesca Ceruti & Laura Gavinelli, 2017. "Competing in an omnichannel environment. e-tailers strategies and challenges," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2017(1), pages 5-28.
    13. Capriello, Antonella & Mason, Peyton R. & Davis, Boyd & Crotts, John C., 2013. "Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis," Journal of Business Research, Elsevier, vol. 66(6), pages 778-785.
    14. Schaarschmidt, Mario & Kilian, Thomas, 2014. "Impediments to customer integration into the innovation process: A case study in the telecommunications industry," European Management Journal, Elsevier, vol. 32(2), pages 350-361.
    15. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
    16. Murtha, Brian R., 2013. "Peaking at the right time: Perceptions, expectations, and effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 62-72.
    17. Vali Borimnejad & Sahar Dehyouri, 2022. "Content Analysis of the Economic Problems of Covid-19 Disease on Businesses: A Case Study of Tehran Province, Iran," Annals of Data Science, Springer, vol. 9(5), pages 1069-1083, October.
    18. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 332-344, August.
    19. Eeva-Liisa Oikarinen & Saila Saraniemi, 2016. "Categorizing Humorous Employer Brand Message in a Small Company’s Online Job Ads," Corporate Reputation Review, Palgrave Macmillan, vol. 19(3), pages 198-218, October.
    20. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:225-232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.