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Reevaluating green marketing: a strategic approach

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  • Polonsky, Michael Jay
  • Rosenberger, Philip III

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  • Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    • Handle: RePEc:eee:bushor:v:44:y:2001:i:5:p:21-30
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    References listed on IDEAS

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    1. Carlson, Les & Grove, Stephen J. & Laczniak, Russell N. & Kangun, Norman, 1996. "Does environmental advertising reflect integrated marketing communications?: An empirical investigation," Journal of Business Research, Elsevier, vol. 37(3), pages 225-232, November.
    2. Hartman, Cathy L. & Stafford, Edwin R., 1998. "Crafting "enviropreneurial" value chain strategies through green alliances," Business Horizons, Elsevier, vol. 41(2), pages 62-72.
    3. Stafford, Edwin R. & Hartman, Cathy L., 1996. "Green alliances: Strategic relations between businesses and environmental groups," Business Horizons, Elsevier, vol. 39(2), pages 50-59.
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