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Uncovering the Value of Green Advertising for Environmental Management Practices

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  • Christina W.Y. Wong
  • Kee‐Hung Lai
  • Kuo‐Chung Shang
  • Chin‐Shan Lu

Abstract

This paper extends previous environmental management research by building and empirically testing a model of the contingency effects of green advertising on the relationships between environmental management practices in terms of environmentally conscious manufacturing and product stewardship, environmental reputation and financial performance. We examine the value of green advertising in sharing and publicizing information about organizational achievements in environmental preservation in a business‐to business context with the Taiwanese electronics manufacturing industry. The theoretical propositions are largely confirmed by structural path analyses of survey responses collected from 122 Taiwanese electronics manufacturers. Green advertising delivers financial benefits only for those manufacturers that do not have an established environmental reputation. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Christina W.Y. Wong & Kee‐Hung Lai & Kuo‐Chung Shang & Chin‐Shan Lu, 2014. "Uncovering the Value of Green Advertising for Environmental Management Practices," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 117-130, February.
    • Handle: RePEc:bla:bstrat:v:23:y:2014:i:2:p:117-130
    DOI: 10.1002/bse.1776
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    Cited by:

    1. Guo Li & Ming K. Lim & Zhaohua Wang, 2020. "Stakeholders, green manufacturing, and practice performance: empirical evidence from Chinese fashion businesses," Annals of Operations Research, Springer, vol. 290(1), pages 961-982, July.
    2. Nadia Zahoor & Francis Donbesuur & Zaheer Khan & Shlomo Y. Tarba & Cary L. Cooper, 2023. "Revisiting the Accelerated Internationalization of Emerging Market SMEs: The Roles of Firms’ Collaborations and Environmental Management Practices," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
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    4. Michelle Bonera & Anna Paola Codini & Giulia Miniero, 2020. "The great Millennials’ trouble: leading or confused green generation? An Italian insight," Italian Journal of Marketing, Springer, vol. 2020(4), pages 289-308, December.
    5. Mengmeng Wang & Xiaoming Pan, 2022. "Drivers of Artificial Intelligence and Their Effects on Supply Chain Resilience and Performance: An Empirical Analysis on an Emerging Market," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    6. Hoyoung Lee, 2020. "The Role of Environmental Uncertainty, Green HRM and Green SCM in Influencing Organization s Energy Efficacy and Environmental Performance," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 332-339.
    7. Francesca Bernini & Fabio La Rosa, 2024. "Research in the greenwashing field: concepts, theories, and potential impacts on economic and social value," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 405-444, June.
    8. Geng, Ruoqi & Mansouri, S. Afshin & Aktas, Emel, 2017. "The relationship between green supply chain management and performance: A meta-analysis of empirical evidences in Asian emerging economies," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 245-258.
    9. Salina P. Siddique & Nick Sciulli, 2018. "Sustainable development of small companies: Investors' perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1258-1271, December.
    10. Kumar Verma Bhupendra & Shirish Sangle, 2018. "Product Stewardship Strategy: A Study of Indian Firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 124-134, March.
    11. Yuen, Kum Fai & Thai, Vinh V. & Wong, Yiik Diew, 2018. "An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 275-289.
    12. Hisham Alidrisi, 2021. "Measuring the Environmental Maturity of the Supply Chain Finance: A Big Data-Based Multi-Criteria Perspective," Logistics, MDPI, vol. 5(2), pages 1-24, April.
    13. Emel Yarimoglu & Gul Binboga, 2019. "Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 642-651, May.
    14. Christina W. Y. Wong & Xin Miao & Shuang Cui & Yanhong Tang, 2018. "Impact of Corporate Environmental Responsibility on Operating Income: Moderating Role of Regional Disparities in China," Journal of Business Ethics, Springer, vol. 149(2), pages 363-382, May.
    15. repec:osf:osfxxx:97vxn_v1 is not listed on IDEAS
    16. Xisi Yang & Anja Weber & Anna-Katharina Grimm, 2022. "The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention: the case of organic food," Review of Managerial Science, Springer, vol. 16(6), pages 1877-1909, August.
    17. Torelli, Riccardo & Balluchi, Federica & Lazzini, Arianna, 2019. "Greenwashing and Environmental Communication: Effects on Stakeholders’ Perceptions," OSF Preprints 97vxn, Center for Open Science.
    18. Yuan, Xueying & Xu, Jinhua & Shang, Lixia, 2024. "Exaggerating, distracting, or window-dressing? An empirical study on firm greenwashing recognition," Finance Research Letters, Elsevier, vol. 67(PB).
    19. Peter Seele & Lucia Gatti, 2017. "Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 239-252, February.
    20. Johan Jansson & Jonas Nilsson & Frida Modig & Gabriella Hed Vall, 2017. "Commitment to Sustainability in Small and Medium‐Sized Enterprises: The Influence of Strategic Orientations and Management Values," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 69-83, January.
    21. Benjamin T. Hazen & Diane A. Mollenkopf & Yacan Wang, 2017. "Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 451-464, May.
    22. Ramona Zharfpeykan, 2021. "Representative account or greenwashing? Voluntary sustainability reports in Australia's mining/metals and financial services industries," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2209-2223, May.
    23. Lin, Chieh-Peng & Tsai, Yuan-Hui & Chiu, Chou-Kang & Liu, Chia-Ping, 2015. "Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 148-155.
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    25. Ying Zhang & Shouming Chen & Yujia Li & Disney Leite Ramos, 2024. "Does Environmental Protection Law Bring about Greenwashing? Evidence from Heavy-Polluting Firms in China," Sustainability, MDPI, vol. 16(5), pages 1-20, February.

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